If there’s one saying I’m known for it’s this:
Making money is a simple as having access to a thing of value, and a way to communicate with others that value that thing. -Kurt Frankenberg, Shoestring101
Periscope is my newest way to communicate. And though it’s not making money for me yet personally (shoot, I’ve only posted three times in two days… that’s the extent of my experience so far with it) I can tell you that you can’t afford to overlook the potential of Periscope.
Ever have something so awesome to say bottled up inside you that you can’t WAIT to tell someone… and if you don’t right now you might just LOSE the words to say what ya wanna say?
Yeah, me too. That’s why blogging sometimes slows my roll a bit 😉 . But Periscope is a platform that doesn’t just allow you to connect with your target audience… it allows you to speak with them as with a friend. And get INSTANT feedback while you’re doing it.
Take that, YouTube.
My Favorite Resource For Learning About Periscope
Okay, like almost EVERYTHING valuable, accurate and usable that I’ve found about using content marketing to generate free traffic on the internet… I get the very BEST stuff from Ana Hoffman of Traffic Generation Cafe.
So before we go any further it’s mandatory that we take 5:24 and learn from this Russian beauty/secret spy (I have reliable inside information that she’s actually Agent Salt) about the this up-and coming way to connect with your followers:
I tease Ana that she blogs with a Russian accent 😉 . But here in the video ^ you can actually hear it!
It’s that cool kind of accent that makes you want to listen, not so thick you don’t understand. Ana’s quite articulate here, but if you want to dive deeper go to http://tgcafe.it/periscope-android-tutorial.
As expected with lady who writes blog named TrafficGenerationCafe you’ll see how to use Periscope to drive targeted traffic to your blog or other material on the internet.
On that post Ana goes into much greater detail about how to increase your reach, how to follow likeminded people (spoiler: I love this technique… click on and follow the COMMENTERS on a great Periscope you’re watching), how to build your own audience and interact with them.
Periscope Allows Instant Interaction With Your Targeted Followers
What I’m excited about is not simply the ability to speak TO your following… but to get feedback instantly FROM them. Because when the day is done, it’s all about what they need… and how you can better serve it up.
And there’s nothing like a call to action that follows on the heels of a specific request for help.
For example, “I’m thinking of starting a bed and breakfast. How should I get started?” This question relates EXACTLY to my given niche… I teach folks how to start or promote an offline business, online.
So I can give an INSTANT answer, which is helpful.. and then send them to a specific blog post which will be even more helpful:
“Start out by listing just one room of your property on airbnb.com… and it’d be great to go to my blog post about how to get free exposure from Google’s front page with no cost.”
Find Periscope followers that want exactly what you have to offer, and you’ll get yourself the benefit of more exposure and give your followers the benefit of your services and/or wisdom.
Periscope Helps You BE the Cutting Edge
They talk about being ON the cutting edge… but in my thinking be-ING the cutting edge is pushing the conversation forward…leading that conversation… and responding to that conversation in real time.
It’s hard to think of a better way to take the pulse of your market and give them what they want… or at least KNOW what they want so you can do your homework and put on your thinking cap… than interacting with your Periscope followers instantly.
Find Periscope Followers to Add to Your Tribe
What is your “tribe”?
According to Seth Godin, a tribe is a group of people that share a particular interest.. and have a way to communicate with each other.
Seems to me that Periscope is an ideal way to find your tribe, nurture your tribe, build your tribe.
Not that your blog and other social media aren’t already great tools for those goals… but Periscope is the only one I know of so far that lets you say more than 140 characters’ worth, and then get INSTANT interaction all across the globe from both current followers and strangers.
That said, don’t make the mistake of thinking you need to find Periscope followers for its own sake… you need to drive them to your best content in other channels.
After establishing yourself as an expert… or at least someone knowledgeable and HELPFUL… your next step is to take them to the next level so you can have more intimate conversations.
Use a call to action at the end of each broadcast to connect with your Periscope followers on your blog, your Twitter, your YouTube, or by email or phone.
Oh, and all those spaces should drive followers back to your Periscope as well.
G’head, ASK. Ask your followers on Twitter or your blog or what-have-you… to come see you on Periscope.
Periscope Can Be Your Best Content Marketing Generation Tool
I gave a little link love to my favorite Russian
secret agent traffic generation expert above, but let me give YOU an unauthorized intelligence leak here and now:
There will soon be a resource from the genie behind TrafficGenerationCafe to do all the heavy lifting related to content marketing.
A powerful part of Ana Hoffman’s upcoming Trafficology Blueprint is the Content Catapult, where you take one core thought …then proliferate it among several channels and in several formats.
Periscope may just be the KEY to unlocking your content leveraging genius.
Rather than starting from scratch over and over, trying to come up with content for different media channels …consider using your Periscope rants as the basis for a virtual client-grabbing WEB of content marketing.
What is content leveraging? It’s where you take one piece of information that’s valuable to your following and:
expand it into a YouTube video,
strip out the video and use the audio for a podcast,
summarize it as a Facebook image,
morph it into print for a blogs, press releases and PDFs,
organize it into a PowerPoint presentation,
That’s how set your sights on military-grade traffic generation.
If you have expertise in your niche and the inclination to talk about it… G’head. RANT a bit.
Save that Periscope and maybe see about getting it transcribed on Fiverr. Here you have most of the words you’ll need for a blog post. And everyone knows it’s easier to edit than to actually sit down and write from scratch.
With a little cleanup, that thought you had boiling up to the surface can become a driver of traffic from all over the web.
Imagine blog posts, images, videos, press releases, PDFs all over the frickin’ place with your name or brand attached to it.
This gives the impression both to people and to Google that YOU are EVERYWHERE.
It’s almost cheating. You become the expert, the trusted person or brand to follow.
And this cycle all started with one silly rant on Periscope with a passioned message spoken to your tribe.
So what’s this about an intelligence leak?
My sources say that Ana Hoffman has a step-by-step checklist to accomplish everything above and more in the shortest time and in the best possible way. Go to TrafficologyBlueprint.com to get on the waiting list.
Stick to One Topic, Tease ’em for a Little More, and Remember Your CTA
This article is about more than just finding Periscope followers. It’s about using Periscope to drive followers to all of your media output, and using your other media to gain followers on Periscope as well! Sort of like one hand washes the other.
A little advice regarding Periscope broadcasting and any other content marketing: stick to the one topic that you reeled ’em in with in your description. Maybe take a further step and promise something in the bigger picture.
(kinda like I’m doing here)
Then tell your followers the action you want them to take next.
You do this at the end of the valuable information you provided your followers in your content.
This doesn’t just work on Periscope. It works every message your target audience consumes.
POR EXEMPLAR: In the case of this blog post… I want you to go find me on Periscope, right now! It’s Kurt Frankenberg, that last part spelled, B-E-R-G.
I’d also like to hear what you think about finding Periscope followers, and finding followers for your other content ON periscope. Post your wisdom or your questions below!