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Find Periscope Followers to Consume Your Marketing


If there’s one saying I’m known for it’s this:

Making money is a simple as having access to a thing of value, and a way to communicate with others that value that thing. -Kurt Frankenberg, Shoestring101

Periscope is my newest way to communicate. And though it’s not making money for me yet personally (shoot, I’ve only posted three times in two days… that’s the extent of my experience so far with it) I can tell you that you can’t afford to overlook the potential of Periscope.

Ever have something so awesome to say bottled up inside you that you can’t WAIT to tell someone… and if you don’t right now you might just LOSE the words to say what ya wanna say?

Yeah, me too. That’s why blogging sometimes slows my roll a bit ūüėČ . But Periscope is a platform that doesn’t just allow you to connect with your target audience… it allows you to speak with them as with a friend. And get INSTANT feedback while you’re doing it.

Take that, YouTube.

My Favorite Resource For Learning About Periscope

Okay, like almost EVERYTHING valuable, accurate and usable that I’ve found about using content marketing to generate free traffic on the internet… I get the very BEST stuff from Ana Hoffman of Traffic Generation Cafe.

So before we go any further it’s mandatory that we take 5:24 and learn from this Russian beauty/secret spy (I have reliable inside information that she’s actually Agent Salt) about the this up-and coming way to connect with your followers:

I tease Ana that she blogs with a Russian accent ūüėČ . But here in the video ^ you can actually hear it!

It’s that cool kind of accent that makes you want to listen, not so thick you don’t understand. Ana’s quite articulate here, but if you want to dive deeper go to¬†

As expected with lady who writes blog named TrafficGenerationCafe¬†you’ll see how to use Periscope to drive targeted traffic to your blog or other material on the internet.

On that post Ana goes into much greater detail about how to increase your reach, how to follow likeminded people (spoiler: I love this technique… click on and follow the COMMENTERS on a great Periscope you’re watching), how to build your own audience and interact with them.

Periscope Allows Instant Interaction With Your Targeted Followers

What I’m excited about is not simply the ability to speak TO your following… but to get feedback instantly FROM them. Because when the day is done, it’s all about what they need… and how you can better serve it up.

And there’s nothing like a call to action that follows on the heels of a specific request for help.

For example, “I’m thinking of starting a bed and breakfast. How should I get started?” This question relates EXACTLY to my given niche… ¬†I teach folks how to start or promote an offline business, online.

So I can give an INSTANT answer, which is helpful.. and then send them to a specific blog post which will be even more helpful:

Start out by listing just one room of your property on… and it’d be great to go to my blog post about how to get free exposure from Google’s front page with no cost.”

Find Periscope followers that want exactly what you have to offer, and you’ll get yourself the benefit of more exposure and give your followers the benefit of your services and/or wisdom.

Periscope Helps You BE the Cutting Edge

They talk about being ON the cutting edge… but in my thinking be-ING the cutting edge is pushing the conversation forward…leading¬†that conversation… and responding to that conversation in real time.

It’s hard to think of a better way to take the pulse of your market and give them what they want… or at least KNOW what they want so you can do your homework and put on your thinking cap… than interacting with your Periscope followers instantly.

Find Periscope Followers to Add to Your Tribe

What is your “tribe”?

According to Seth Godin, a tribe is a group of people that share a particular interest.. and have a way to communicate with each other.

Seems to me that Periscope is an ideal way to find your tribe, nurture your tribe, build your tribe.

Not that your blog and other social media aren’t already great tools for those goals… but Periscope is the only one I know of so far that lets you say more than 140 characters’ worth, and then get INSTANT interaction all across the globe from both current followers and strangers.

That said, don’t make the mistake of thinking you need to find Periscope followers for its own sake… you need to drive them to your best content in other channels.

After establishing yourself as an expert… or at least someone knowledgeable and HELPFUL… your next step is to take them to the next level so you can have more intimate conversations.

Use a call to action at the end of each broadcast to connect with your Periscope followers on your blog, your Twitter, your YouTube, or by email or phone.

Oh, and all those spaces should drive followers back to your Periscope as well.

G’head, ASK. Ask your followers on Twitter or your blog or what-have-you… to come see you on Periscope.

Periscope Can Be Your Best Content Marketing Generation Tool

I gave a little link love to my favorite Russian secret agent traffic generation expert above, but let me give YOU an unauthorized intelligence leak here and now:

There will soon be a resource from the genie behind TrafficGenerationCafe to do all the heavy lifting related to content marketing.

A powerful part of Ana Hoffman’s upcoming Trafficology Blueprint is the Content Catapult, where you take one core thought¬†…then proliferate it among several channels and in several formats.

Periscope may just be the KEY to unlocking your content leveraging genius.

Rather than starting from scratch over and over, trying to come up with content for different media channels …consider using your Periscope rants as the basis for a virtual client-grabbing WEB of content marketing.

What is content leveraging? It’s where you¬†take one piece of information¬†that’s valuable to your following¬†and:

expand it into a YouTube video,

strip out the video and use the audio for a podcast,

summarize it as a Facebook image,

morph it into print for a blogs, press releases and PDFs,

organize it into a PowerPoint presentation,

…and more.

That’s how set your sights on military-grade traffic generation.

"Ana Hoffman", the "Blogger" that runs Traffic Generation Cafe

“Ana Hoffman”, the “Blogger” that runs Traffic Generation Cafe

MIG: Market Intelligence Guru... Super, um TARGETED Traffic. (Sorry for blowing your cover, Ana)

MIG: Market Intelligence Guru… Super, um TARGETED Traffic. (Sorry for blowing your cover, Ana)







If you have expertise in your niche and the inclination to talk about it… G’head. RANT a bit.

Save that Periscope and maybe see about getting it transcribed on Fiverr. ¬†Here you have most of the words you’ll need for a blog post. And everyone knows it’s easier to edit than to actually sit down and write from scratch.

With a little cleanup, that thought you had boiling up to the surface can become a driver of traffic from all over the web.

Imagine blog posts, images, videos, press releases, PDFs all over the frickin’ place with your name or brand attached to it.

This gives the impression both to people and to Google that YOU are EVERYWHERE.

It’s almost cheating. You become the expert, the trusted person or brand to follow.

And this cycle all started with one silly rant on Periscope with a passioned message spoken to your tribe.

So what’s this about an intelligence leak?

My sources say that Ana Hoffman has a step-by-step checklist to accomplish everything above and more in the shortest time and in the best possible way. Go to to get on the waiting list.

Stick to One Topic, Tease ’em for a Little More, and Remember Your CTA

This article is about more than just finding Periscope followers. It’s about using Periscope to drive followers to all of your media output, and using your other media to gain followers on Periscope as well! Sort of like one hand washes the other.

A little advice regarding Periscope broadcasting and any other content marketing: stick to the one topic that you reeled ’em in with in your description. Maybe take a further step and promise something in the bigger picture.

(kinda like I’m doing here)

Then tell your followers the action you want them to take next.

You do this at the end of the valuable information you provided your followers in your content.

This doesn’t just work on Periscope. It works every message your target audience consumes.

POR EXEMPLAR: In the case of this blog post… I want you to go find me on Periscope, right now! It’s Kurt Frankenberg, that last part spelled, B-E-R-G.

I’d also like to hear what you think about finding Periscope followers, and finding followers for your other content ON periscope. Post your wisdom or your questions below!

Keep Stepping,


Use Facebook Groups to Get Piles of New Customers For Your Local Business

before and after

If you’re looking for unique ways to use Facebook to generate new business, today you hit the right blog.

I haven’t posted in SS101 for about four and a half months (and I’m SOOO SOoorryy!) but I think this post will be worth the wait. Actually, the subject of the post is why I’ve been busier than a cat in a sandbox trying to serve all the free local customers generated recently.

Using Local Facebook Groups is my new favorite free marketing technique.

Read to the bottom and you’ll see how I got more than $3,100 already while discovering this thing almost by accident.

Use Local Facebook Groups to Market Your Products and Services Free

Know what I love and hate at the same time? Accidentally discovering a yet another new way to get piles of new customers for free.

Why do I love getting new customers for free? Uh, DUH… think about it ūüėČ

But why would I say I hate it too?

Because it forces me to take a break from writing about making piles of money… and go actually make piles of money.

Which takes me away from… you.

Okay, so that’s what I’ve been busy doing for the last four months. I’ve missed blogging but now I’m back. Now YOU get to sink your teeth into some juicy new marketing tips from the cutting edge of research…

Brace yourself to learn how to use Local Facebook Groups to market your products and services to a super targeted list.

Local Facebook Groups are the New Craigslist

I’ve called my wife Sabrina the “queen of Craiglist.”

And she deserves the title; we’ve gotten deals on everything under the sun. From concert tickets… to building materials… to electronics… to landscaping… to exercise equipment… to cars… (yes that’s cars, plural, for ourselves and my kids)… all off of Craigslist.

Trouble is, Craigslist is getting a bad rep because of how anonymous and downright dangerous it can be. Example? Well, f’rinstance… less than six months ago in nearby Longmont, CO a lady answered a Craiglist ad for baby clothes and was stabbed and killed by the particularly sick individual that posted the ad.


So more and more, bargain hunters are preferring to do business with people in their own neighborhood.

Local Facebook Groups fill that need to bargain-hunt within a community. Rather than a faceless Craigslist poster, you’re dealing with someone that lives nearby… someone a history of purchases or sales (or both)… and that you can quickly check up on to see who else knows them.

Who would you rather go buy some gently used clothes from:

==>some totally anonymous poster on Craigslist, or

==>a homebody that lives two streets over… that has 437 friends¬†on Facebook, including some that YOU are friends with too… ¬†and that you can private message with from the relative comfort of Facebook Messenger?

The best thing about Facebook Groups is that they are communities based around a particular interest in common, which makes for a very targeted list.

The best thing about¬†Local Facebook Groups is that the group’s “thing in common” is a geographical area, which allows you to target a particular neighborhood with your goods and services.

Local Facebook Groups: Zero Cost + a Little Time Equals High ROI

Often here on Shoestring101 I’ve asserted the barest necessity for building a business is to have

1) access to a thing of value, and

2) a way to communicate with people that value that thing!

Enter these two ingredients: my local screen repair biz (also did this with my martial arts studio, but that’s another story) and local Facebook Groups.

Thing of value, way to communicate.

For local business, nowhere is this one-two punch combination more powerful than in Facebook Groups. This is a setting where people are ALREADY engaged in buying and selling to each other.

You therefore overcome all sales resistance, all feelings about being “spammy”.

You cut right to the heart: “Hey, this is what I offer… who wants it? PAY me.” ¬†:-)

Local Facebook Groups, if you haven’t used them yet, are Facebook Groups based on who lives in a particular community.

You won’t believe how many new paying customers I got recently from a single post. To date, an innocent picture with a tiny bit of copy generated well over $3,100 in bottom line profits for my screen repair business… $3,100 and counting.

Plus, uhhh… we’ve done more than one post.


A specialty of Shoestring101¬†is teaching you to promote your offline,¬†local business… but promote it for cheap (or free)¬†online.

Most of the methods I teach here on SS101 are evergreen and low maintenance. THIS particular technique needs a little setup and time, but it can give you a much-needed shot in the arm on occasion.

So if you’re looking to get a nice cash influx without spending a dime on advertising, check these simple steps:

How One Post in a Local Facebook Group Generated Over $3,100

I sent an email out a few months ago saying that I was looking to expand my screen repair business from Colorado Springs and Monument, CO into nearby Castle Rock.

I told everyone (you included, if you’re on my mailing list) that I’d be using my normal, evergreen SEO tactics to establish a free lead-grabbing MACHINE¬†…and capture folks interested in screen repair that live in Castle Rock.

But I got interrupted. I had only just pieced together a Facebook business page for “Castle Rock Screen Repair” with a before/after picture of screens with sun damage. Smack-dab in the middle of that project, my wife (without asking me first, tsk) snagged that pic and posted it in her Local Community Facebook Group, “North Springs Mamas.”

And an ATOM BOMB of new business sales dropped in my lap.

Here was the post:

"My hubby does screen repair... anyone with screens or screen doors that need fixing?" This ONE post generated $3,100 in sales

“My hubby does screen repair… anyone with screens or screen doors that need fixing?” This ONE post generated $3,100 in sales

We’ve done thousands of dollars of business because of that one post. I had to cover most of it personally, because my contractors were busy doing other work that we’re getting from other hacks we use to get free leads.

The post was the easy part. Then questions came flooding in…

“Do you do screen doors?”

“I am missing frames, can you build those?”

“I have pets and they always seem to tear screens in a few weeks. Got a material that’s tougher?”

At first I wanted to answer each question by way of PM and engage each customer personally closing the sale quickly.

But my savvy woman told me to both to private message AND to answer the post directly on the page… at a certain time.

“It’s not ‘prime time‘ yet. Wait till 8:00 tonight and answer those publicly.”

Reason? Why, because each time I answered a question it brought the whole post back to the top again, right when the maximum number of “North Springs Mamas” were online browsing for deals.

That worked a charm. With lots of buzz about the come-to-you screen repair service coming again and again to the top, many Mamas put a “*” in to bookmark the post for later reference.

Every time I did a screen job from North Springs Mamas, I asked the Mama to post a review. Again, back to the top she goes… generating even more buzz, more goodwill, more leads and business.

By the time the dust cleared I had done well over two dozen jobs from that single post, priced between $45 and $400+.

Six Steps to Scads of New Customers from Local Facebook Groups

It’s amazing but simple. Follow these six steps and you’ll soon have a new source of highly targeted leads and customers for your business:

Make nice with the admin and establish a good name for yourself. Find out who’s running the group and send them a heartfelt thank-you for what they are doing.

Learn the rules and regs of the group you’re in. Your particular group may allow only certain days to make “business” posts, while the rest of the time used furniture, electronics, baby clothes, etc are the stuff the group is made of.

Contribute to the group; don’t just spam. The best times to offer your services are:

  1. Every once in a while, AFTER being featured in the community somehow. Maybe you have solved a problem for someone, or made recent sales or purchases. Your name is known and you’re seen to be a “good egg”
  2. When someone asks about it (for example, we got three Students for my karate studio when one of the group asked “Does anyone know a good karate school for kids?”

Hang with the movers and shakers.¬†Get to know at least three other regular contributors. Engage in conversations with them by private message (PM) and ask about what kinds of posts seem to get the most attention. Ask them about “prime time” and get tips and tricks that work best in your particular group.

Flattery never hurts. Here’s a sample private message, right after buying something from Gwen: “WOW Gwen, you seem to be selling left and right and I don’t seem to be able to GIVE my items away. Any tips? How do you do so well in this group?”

Buy stuff. You need stuff, right? Start getting your stuff for cheap on the group instead of paying full price at the store. Sabrina got four pairs of barely-used shoes for $12. No joke. See what your neighbors are just plain giving away and take advantage of those bargains! You’ll also get a hang for the process and the lingo that your particular group uses.

Sell stuff. Honestly, is that Nordic Track the best thing to hang your coat on? ūüėČ Get rid of whatever weighs you down, while making a few relationships and establishing that you’re a real live contributor to this community. This will give you an opportunity to find out what kind of “copy” works to attract buyers… while you lighten the ballast of old junk around your place and put some green in your pocket.

Post as a third party if possible. “My husband… my wife… my friend… this guy…” For whatever reason, posting on behalf of another seems to get more engagement than if you are posting as yourself. When my wife said, “My hubby does screen repair…” the volume of inquiries was waayyy beyond what we expected; within one hour 22 local community people posted questions. BONUS: each time we answered a question, it brought the post back to the top again, giving us that much more exposure.

Post your target product or service infrequently. I can’t state this more emphatically; DON’T be that guy or gal that gets kicked off the group for repeated, shameless self-promotion.

The key to this kind of marketing is to become known and contribute to this local community. Interact often and pleasantly with a number of other posters to the group and you will build up an enormous amount of goodwill. And what goes around, comes around…

The (pun intended) word-of-mouse¬†that happens is extraordinary. We’ve had thousands of dollars come to us for both of my local businesses through just one local Facebook group. And there are scads more of them for us to work with. With names like “Falcon Thrifty” and “Meadow Ridge at Briargate”, Local Facebook Community Groups are a great way to get to know the potential customers in your local area, and reach out to them in a positive way.

Okay, Steppers! Thus ends THIS post to Shoestring101, the savvy marketer’s blog for using online marketing to promote offline biz. The post is completed, but the conversation is not!

I’d love to hear from you about using Local Facebook Groups as a marketing one-two punch. OR any way that you’ve used to validate a business or get customers for cheap or free. Business and wealth-building are team sports. Post your questions, your experiences and adventures here and let’s keep the conversation going and growing!

Keep Stepping,



5 Steps to YOUR Killer USP (Unique Selling Proposition)


In today’s post we look at the all-important USP:¬†Unique Selling Proposition.

Also, how you can develop your¬†USP¬†to reach out telepathically into the minds of your customers and just like in Inception… and give ’em an idea that they think is¬†theirs.

BTW, the idea you’re planting in your target’s minds is that they call YOU… instead of your competitors… and give ya money.



Why You Should Craft the Best USP for Your Business

Good morning, Steppers!

Tom Cruise knows what time it is.

Tom Cruise knows what time it is.

At least it’s morning where I am right now. Sheesh…

“Now is that 0600,¬†in the morning,¬†sir?”

So, the Unique Selling Proposition. Made famous by Dan Kennedy.

Y’know, there’s always lot of buzz going around about the newest social media platform, or the trendy new thing to do on ’em.

All bright, shiny objects. Every business owner’s head gets turned by:

  • social media schedules and posts
  • the newest sales funnel technique
  • exit pop-ups
  • buttons and arrows
  • SEO techniques, both white-hat and black

The big problem is this:

Each of these bright, shiny objects are just ways to reach your target market.

But a tried-and-true principle that has NEVER gone out of vogue is this:

Knowing exactly what to say to your target market..!

It’s an art and science to craft the exact, brief message…

…that actually makes them want to buy from YOU.

As opposed to anyone else in your field.

Your USP, or Unique Selling Proposition, should communicate to the world a very targeted market quickly ¬†and exactly what it is that you do… to solve their particular problem.

Your USP, if used correctly, KILLS the competition.

Because it positions you as the best and logical choice in your customer’s minds.

Like I said:¬†Inception. Your customer thinks it’s their idea… but you put it there.

Just the Tip: Your USP Gets Things Started

Think if this was a dating situation. You want my number, right? Not making a marriage proposal.


So don’t give me a drawn-out resume. I’m not gonna decide whether to jump into holy matrimony with you just this second.

You just need a catchy pickup line. I may take a chance and slide my phone number over to ya.

So just bang out one single sentence that gets my attention enough to want to find out more.

Your Unique Selling Proposition gets you in the door; from there the quality of your service makes me a customer for life.

Let’s uncover the proven five-step formula to make a killer USP.

Crafting Your Unique Selling Proposition: You Are Your Customer’s¬†First¬† Only Choice

Quality and price are NEVER how you come at your customer. Stuff that old-school marketing in “File 13”. The round file. Your trash can, mmmk?

A proper Unique Selling Proposition means that you don’t compete on price, quality… shoot, you don’t compete with others at all.

Because NO ONE offers the solution that you offer.

See if you recognize these EXTREMELY EFFECTIVE USPs… but more importantly, why they are effective:

Hot, fresh pizza delivered to your door in 30 minutes or less or it’s free.”

This USP doesn’t promise the best pizza. It doesn’t even promise halfway¬†good pizza. It promises to fill your tummy… without you having to cook… less than 30 minutes from your phone call.

“When it absolutely, positively has to be there overnight.”

This USP doesn’t even address price, does it? In fact, you’d probably expect to pay a pretty penny for what it promises.

“M&Ms melt in your mouth, not in your hand”.

Wow. Tidy chocolate.

Every mommy or chocolate-loving neatnik has their problem solved, right there.

Yes to chocolate, but no to chocolatey hands and the stains they leave everywhere? Sign me up!

Unique Selling Proposition: in a nutshell, it’s what YOU do best… that THEY want most.

Your Unique Selling Proposition Solves Their Exact Problem

Those iconic USPs above are examples of one sentence solving one problem for one set of people.

One of the biggest mistakes you can make with your Unique Selling Proposition is to try and be all things to all people.

“Selling” is that art of grabbing the attention of your prospective buyer and persuading them to part with their money, because what you have to offer is worth more to them than their money.


So the cardinal sin is being boring.

Duh again.

Look here, your USP can be a lot of things, but SELF-SERVING isn’t one of them.

I’ve seen some CRAZY-ass attempts at sounding important.. and they all but scream “Me Monster” because they don’t succinctly answer the question on everybody’s mind: “What’s in it for me?”

So slay the inner corporate chest-banging weasel in you that wants to say, “me, Me, ME!”

Marketing Consultant, Blogger, Speaker, Trainer, Author, Social Media Marketing Expert. Get Your Free Whatsit at my Site,  #nottryingtosellyouanything #noreallyniceimaguy #butseriouslybuystufffromme

Marketing Consultant, Blogger, Speaker, Trainer, Author, Social Media Marketing Expert. Get Your Free Whatsit at my Site,

Shoot ‘im dead.

And next to “me” is “WE”.

Say goodbye to pointing both thumbs your own way and saying the trite, expected…¬†but ultimately meaningless drivel.


“WE are committed to delivering world class blah, blah, blah…”

“WE leverage total full service solutions for clients blah, blah..”

“WE are all about that bass…”


If boring is the cardinal sin, overselling is a mortal sin. Customers see it coming…

… and frankly, they just ain’t buying it.

Or you.

So resist the urge to tell your WHOLE story. Don’t try to tell everything that you can do.

Just promise to solve their exact problem… the biggest thing on their mind, right now… ¬†and give ’em a way to get a hold of you.

Your USP Answers Objections Before Your Customer Makes Them

Say your target customer is sitting in front of you, right now, and says they are going to buy today. Your customer asks:

“But why should I buy from you instead of your competitor?”

==> If you answer, “Because we’re the best!”

I’m going to spank your bottom and put you in time out.

Because everyone else is saying that too.

But brace yourself, because…

==> If you answer, “Because we’re the cheapest!”

I will bitch-slap you with my pimp hand.

No joke.

Not only are both of these answers expected (boring), but one of them forces down the prices you can command for your services to position you lowest on the totem pole (weak sauce)!

They really don’t do a good job of reaching the customer with the right answer to this question.

The¬†only acceptable answer to the question, “Why should I choose you over the competition?” is that you can solve a problem that I have, and no one else can solve it…¬†or solve it as well as you.


Cultivate Your USP From Your Elevator Pitch

unique-selling-proposition-grumpy-catThe “elevator pitch” is the sales pitch you’d use if you had only the length of an elevator ride to make a sale.

As my son and I were developing a mobile screen repair business, we’d use the following “elevator pitch” to justify the prices we were charging to repair a window or a screen door:

“Normally,¬†if you can find a hardware store that still repairs screens…

…you have to borrow a neighbor’s truck if you don’t have one…”

…then figure out how to get your screens and screen doors out…”

without damaging them…”

…then drive them once to the hardware store…”

…then wait several days for them to finish…”

…so you can take¬†another¬†trip to the store…”

…get your screens home and figure out how to put them back in…”

again, without damaging them…”

…then clean up your truck (or your neighbors) for the second time.”

…OR, you could avoid all that and let us fix your screens, just minutes after we arrive.”

Now, this description does an admirable job of justifying my outrageous prices for something as mundane as repairing your screen door.

I’m not just taking out torn material and putting in new… I’m saving you from a drawn-out nightmare of minute details, dirty hands and truck, and possibly still screwing it up anyway.

Instead of all that noise… I just get your problem solved, with one phone call.

Genius, if I may say so myself.

It’s taken some time to develop this winning elevator pitch, and it sell the ish out of my local screen repair service biz… But it’s been worth it. I have to beat customers off with a stick.

But..! Good as this elevator pitch is, it’s still not a USP.

Shorten Your Unique Selling Proposition to One Powerful Sentence

I timed myself reading the above elevator pitch. 35 seconds.

Homey, ain’t nobody got time for that.

That’s great length for a radio spot… but not for a Unique Selling Proposition.

Lookee… I’m going to blatantly STEAL a fellow copywriter’s blog post, aptly titled “How to Write Well in Four Sentences”. Here goes:

Fewer words make the message clear.

When you’ve got nothing to say you try to use more words.


And find a message worth saying.

-Marek Sanders,

At first we used signs to advertise. Now Google serves up customers without charge---NICE!

Screen Repair, an idea that turned into a five figures biz! All the necessary selling is in one sentence: WE come to YOU.

For the screen repair business that my son and I built as part of one of the 30-Day, $1000 Challenges… we came up with a very short and easy to understand USP:

“We Come to You.”

Those four words capture the very essence of the screen repair customer’s problem.

He kinda already knows that getting screens out of their places, jammin them into his car, and going to the hardware store… TWICE… is going to be a pain in the rumpus.

So “We Come to You” makes a promise that’s music to his (or her) ears.

Is it effective?

You tell me.

I’ve been chronicling it here on Shoestring101.

In “We MADE It! $1,000 in 30 Days Challenge” I detail how this four-word USP… plus a little elbow grease… helped my 14-year old son and me turn $62.66 for six yellow signs into $1095 profit.

With only part-time work, our little enterprise made four figures in its first month.

Not shabby.

But then..!

In Another Case Study: Five Steps to Five Figures I get to brag about how that same screen-repair enterprise had its first of many $500 profit days, less than one short year later.

My teenager will never lack for gainful employment, whether someone ‘gives him a job’ or not.

Because he understands the value of the Unique Selling Proposition.

Don’t dis the USP, bro…¬†You might be one short, powerful promise away from a gold mine.

Five Step Checklist: Perfect Your Unique Selling Proposition

Okay, so in this post you’ve not only seen why your USP is vital, but how to craft your own.

First, we’ve defined what your USP is NOT.

We don’t holler at the world, “we’re the best”, mmmk?

That’s kind of the opposite of unique, right? Just say NO to bad marketing…

…and remember the only thing worse than saying “we’re the best” is saying “we’re the cheapest”. That will only earn my pimp hand across your cheek, yo. ūüėé

==>Seriously: don’t test me.

Another thing to remember that your USP is NOT is a full resume. You just want to present your prospective buyer with a hook… not the line, sinker and the boat for crying out loud.

Don’t try to educate everybody on everything you do.

Just enough to make them want more.

So, now that we’re clear on what your USP is not..! Let’s get to the work of crafting the Ultimate Unique Selling Proposition for YOUR biz.

I’ve boiled it down to a simple checklist, from the “H2” headings above:

  1. Position yourself as the ONLY choice. Do not compete on price, quality, or anything that your competitors do. Focus on the ONE thing you do that  no one else does, or does as well.
  2. It ain’t about you. Quit saying how great YOU are. Focus instead on what keeps your customer awake nights and fix it. Your USP contains a single statement that solves the EXACT, biggest problem¬†coming up first in your customers’ minds.
  3. The USP answers objections before they are made. “Why should I choose your business over the others?” is a question that shouldn’t come up, because you’ve already addressed it.
  4. Keeping in mind the first three steps, write your elevator pitch. Keep it to thirty seconds or so. This is an important practice for your business anyway, but the real value comes next.
  5. Cull unnecessary words and even unnecessary thoughts. If there are lots of selling points pick the best. If you solve a lot of problems, pick the worst. Take this baby down to ONE sentence and don’t worry… they’ll learn all those other great things about you after the first sale.

A final note… Most of the real work happens in step four, the elevator pitch. Let steps 1-3 guide you, but actually write out your elevator pitch like so:

  • What you DO
  • Who you do it FOR
  • Why you are DIFFERENT than anyone else in your space
  • How your clients FEEL after you have done it for them

Finally, after you have a decent 30 second elevator pitch, use step five above and break ‘er down to one sentence.

Here’s mine, at the top of this page:

I (Kurt Frankenberg) help business owners (my target market) make more bottom line profits (how do YOU feel about profits, duh) by dominating local search for free (why I’m different).”

Still a bit wordy, but I’m working on it.

Oh, and YES. It’s okay to change your USP when you find a better one.

The Most Important Part: What FOLLOWS Your USP

The most important part that follows your USP is to FULFILL the PROMISE that you make with it.

Without delivering the goods, you will forfeit your right to claim your rightful position as the top dawg in your respective niche.

So immediately following your USP… your promise… you must do a CTA.

That’s Call To Action.

Call to action, baby!

Call to action, baby!

If your USP is like scoring a phone number, the CTA is like going in for a kiss.


Ask your prospective buyers to do the next logical step to experience your awesomeness, up close and personal.

And do it in a way that’s completely natural, that just assumes you have provided enough information to generate enough trust to go the next step.

I Get It, Kurt– Time to Craft the Perfect USP. What Next?

That single sentence, “We Come to YOU!” has generated hundreds of thousands of dollars in sales for just one of my local businesses. I do have competitors, but then again I DON’T… because my USP shuts ’em down.

Knowing how to develop your USP, and what to do after, is CRUCIAL to your bottom line.

I have a PDF I’d love to send you that teaches how to use your USP seamlessly lead into your call to action and more sales. I’ll just bet ya that it’ll add more umph to your bottom line, this month.

Subscribe to Shoestring101 ¬†and I’ll be happy to send it to you.

Til then,

Keep Stepping!


Top Five Posts on SS101 to Start or Grow Your Business

ss101 Bootstrap

Hello, Steppers!

Today’s post is all about… ME!

Haha just kidding. It’s about you and wherever you are in your entrepreneurial journey. I’ve gathered together some of the most helpful material for entrereneurs,¬†yet¬†produced by yers truly.

Not everything I write is pure gold. But every once in a while I get something write (er, RIGHT) that resonates with my Steppers.

So I’ve cobbled together an “internal roundup” of the FIVE most-read, most-shared, most commented and hopefully,¬†most helpful¬†posts¬†so far on Shoestring101.

Inside you will find posts on:

Continue reading…

Results of my Most Recent 30 Day, Thousand Dollar Challenge

If you were following Shoestring101 in January, you know that I did another 30 Day, Thousand Dollar Challenge.

In case you’re tuning in late to this channel, I’ve been able to start a number of small businesses with no capital. Or less capital than you might take from the first hour of a garage sale¬†(hence Shoestring101).

Some businesses I’ve started publicly and documented in real time on this blog. January’s Challenge was no exception.

The 30 Day, Thousand Dollar Challenge is meant to show how possible it is (with a little hustle) to start a small business on the side and make a decent income WITHOUT:

risking capital,

borrowing money,

or taking on partners that may or may not share your vision.

I’ve done a number of these Challenges to demonstrate the Shoestring101 principles ¬†in “object lessons” for my upcoming information product…

Side Money Blueprint: Start Your Own Profitable Business From Scratch in 30 Days Without Risking a Dime (or Wasting Your Time).

Last month, rather than choosing the kind of business I was going to start in 30 days and make $1,000 with, I asked YOU (my good-lookin’ Readers, the Shoestring Steppers) to pick what kind of business to do and whom it should serve.

The results are in.

The Business You Chose for this Month’s Challenge

So, starting a business centered around writing ad copy (copywriting) and designing sales funnels for middle-class small business owners around the world has finally invaded the lower layers of my subconscious.

Last night my German Shepherd, Jovi (yes, kinda like Jon Bon Jovi) was put out to do his business at 10:30 pm, but he didn’t do his doody. Ahem, duty. SO he got me up at 2:30am instead for an emergency outing.

In my mind rather than thinking,

“Damn dog, okay wait a minnit I’ll get up and let you out”;

instead what bubbled up in my grogginess was,

“I’m sorry but you have come to a portion of the site that only members can access. In order to get this amazing benefit please register for our free gift and give us your email…”


YUP, sales funnel strucures and copywriting are actually coming out of my ears… though during the 30 Day, Thousand Dollar Challenge I only actually earned a couple hundred dollars.

$216 to be exact.

That’s a durn sight SHORT of the thousand clams I claimed I would be able to make from scratch.

I guess that here I should point out that:

  1. It didn’t end up COSTING me, like most failed attempts at business cost their owners.
  2. I DID have some very beneficial side effects as a result of starting this biz!

Side Effects of This 30 Day Challenge

Before examining why I didn’t end up making one thousand spendable dollars in thirty days, let’s expound the benefits and lessons that DID come out of this month’s Challenge.

Learned the Process

Shoestring Step ONE is Get OFF Your ASS… which I did, at least for thirty minutes to two and a half hours a day.

Now, I realize that a “real workday” is much longer than that. But in the spirit of “Side Money Blueprint” I wanted to show it’s possible to make a side biz with side time. After all, most folks are not gonna QUIT their job to start a business… at least I seriously hope they don’t… they’re going to start a little something in their spare time. Well, with three other businesses of my OWN to run I didn’t “quit my job”… but what I did do was to try and eke out a little time every day to dedicate to working at this side gig.

Either I would be writing copy and constructing sales funnels or finding people for whom to write copy and construct sales funnels, for thirty days.

Shoestring Step TWO is Find Out The W’s.. Who Wants What, Why they Want it, Where and hoW they may be found. “Marketing” should really be called “finding”. My son asked me what is the difference between marketing and sales, since they seemed to him to be the same thing.

“Nope,” I told him. “They’re nowhere NEAR the same thing. Sales is what you do to convince someone they need something. Marketing is finding the people that are already convinced they need something, and letting them know you have it.”

Thanks Professor Kurt. ūüėé

So this is another thing I did daily… I looked for the W’s. I thought I would find them on Fiverr, but in truth it was harder and more time-consuming than I thought it would be. We’ll get to that later when we look at why I failed this time around. But first, some other side benefits:

Shoestring Step THREE is Learn To Create Value. This I did by playing with free trials of ClickFunnels and LeadPages (btw of the two I found LeadPages to have the best educational value, and ClickFunnels to be easier for this non-techie guy to use).

Full disclosure: clicking on the ClickFunnels links ^ here takes you to a 60 second video about ClickFunnels. I found that ClickFunnels was easier for me to use and yes, this is an “affilliate” link. My opinion is not for sale… but if you wanna make your own sales funnel ¬†and you’re not a techie I’ve already done some testing for ya. ¬†‘Nuff said.¬†

Now, I never did get to Shoestring Steps FOUR and FIVEMeasure Everything You Do and Now Write Everything Down.

Neglecting these two Steps was probably part of why this particular Challenge failed to bring in $1,000 of side money. More about that later. But doing at least the first three Steps had some real benefits, beyond just learning the process of the copywriting/sales funnel biz. Read on:

Revamped My OWN Sales Funnels – Made $972

THIS side effect was quite tasty.

Since it was tough going sometimes to find the people that needed my services most on Fiverr, I began to use the tools and tricks I was selling on Fiverr to improve my OWN local business gigs.

Physician, heal thyself.

In another post on this site where I speak about the importance of tweaking your own sales funnels, I mention that if you could choose between working for a HIGH hourly rate, say a hundred bucks an hour… or work on a process for your business that increases how much you automatically bring in by one dollar a day… you should choose the second.

Eventually (and sooner than you think) your automatic income will surpass your hourly, “worked for” income. But you won’t have to work to keep getting it.

So when work dried up from Fiverr, rather than do NO funnels and copy… I revamped some funnels and copy for myself

…and increased my income from one of my businesses by $972 in January, plus residual income of $239 a month afterwards!

That’s not a shabby side benefit.

Shucks… I don’t mind at ALL failing to make a thousand bucks last month creating sales funnels for others, if concentrating on my own sales funnels brought in that much extra bank ūüėČ

(BTW I’m publishing this post on the tenth of February, though I began writing it on the third. In that week I had another four sign-ups, one of whom paid for a YEAR of classes in advance. Of the four new Students, three came from the sales funnels I put in place in January. This is another $1970 received in February so far, ABOVE the $972 in January I mentioned at the beginning of this section. So again, not a shabby side effect)

Okay, couple more side bennies:

Made a Number of New Contacts, Strengthened Old Ones

By announcing to the world I was gonna make a thousand dollars from scratch writing ad copy and constructing sales funnels, I did attract a lot of attention and make some new friends. I also did some work VERY CHEEEEPLY for clients on Fiverr.

These fellas and fellerettes are sure to think of me again when they need some copy written… and I dare say they would be willing to pay a bit more for it. I treated each $5 job like it was a $50 job… and when those turn into $50 jobs I’ll treat ’em like $500 jobs.

One of those contacts wants me to write her launch funnel and record video for it… what til you see it, I’m going to promote her product BIG TIME because I totally believe in it. More about that later, watch this space.

Got Some Testimonials and Exposure

I’ve decided from this little snafu that I really WANNA do copywriting and sales funnel creation. After all, I’ve done it for myself for years… but doing it for others has really sharpened the saw. Made me better.

Well, when I finally do hang out my shingle to really do copywriting in earnest… as a “real” business and not just a 30 Day Challenge…

…I already have a boatload of testimonials to quote.

Now here in February I already have some repeat biz… folks that ordered from me during the Challenge have come back ’round and ordered more.

(Heh… if they had placed their orders a few days sooner it might’ve spared me some of the embarrassment of missing my thousand dollar goal…)

But that’s all right. The ball has indeed gotten rolling and is picking up momentum.

The Biggest Side Benefit of All

The most important thing I’ve gotten out of this 30 Day Challenge is that my core Subscribers are still loyal, even seeing their “fearless leader” FAIL miserably.

I can’t thank my Steppers enough for the letters of encouragement during this Challenge. I DID have a couple (well, more than a couple) unsubscribe, but that’s okay… I’m not writing Shoestring101 for folks that think there will never be failures along the way to success.

I’m writing Shoestring101 for real people with real aspirations to start their own businesses.

Or if you already have a business… to point the way for YOU to own IT¬†instead of¬†IT¬†owning YOU.

If you’re reading this, you’re in the category of the champions that I do this silly blog for in the first place.

Thank you.

Okay… Lessons Learned

Now, every failure is an EVENT, not a PERSON. sounds a little hollow when you’re licking your own wounds, but it’s still true. Rather than looking at myself as a total loser for taking on this Challenge, then making only $216 of the $1,000 I boasted that I¬†would make… it’s time for me (and you!) to view the game tape and see where the mistakes were made.

The lessons learned fall into three categories. In this Challenge, I:

1) started off on the wrong foot,

2) allowed too many distractions,

3) finished strong but reached cruising speed about three weeks in… too late to make a diffference.

Let’s talk about starting off on the wrong foot. Before I do any endeavor like this, normally I take a step back and get extremely clear on WHY it’s important for me to succeed. I didn’t do that. Instead, I talked and talked on my blog and in my emails, thinking that this would motivate me while I was a-runnin’.

But I would have gotten a faster start… meaning I would make mistakes quicker and fix them sooner… if I had only followed my own directions. See recent my post, How to Get What You Want, for the “pre”-Step you should always take before the Shoestring Steps.

Next critique: I allowed too many distractions. If I had thrown more weight into it, I can see (looking back) that this Challenge could and should have made me $1,000. But I allowed other things to take precedence. I’m not talking about being a hubby and parenting and running my other businesses… those were necessary to do…

…but I AM talking about concentrating on those things when it was time for them, and concentrating on the Challenge when it was time for that.

Instead, I was thinking about my challenge during personal time, and during Challenge time I was thinking about my businesses and family.


By having a more clear statement of what I intended to do each day, I would not have been flying by the seat of my pants most of the time. If I had this Challenge to do over again, I think it would be a success. But as it is, I got to fail, fail miserably, and fail PUBLICLY (never fun) and mainly due to being unorganized and therefore unproductive.

Note to self: don’t handicap self.

Finally, I got my poop in a group and finished strong but it was too little, too late.  Specific actions I could have taken sooner are these:

I should not have started a brand-new Fiverr account. Since I ended up using the old one anyway, that’s where I should have begun instead of wasting time setting up a new one.

I should not have¬† taken some wrong advice… if you read about the “Fiverr Boss” debacle¬†20 days into the Challenge, you know that I picked up a program that gave insanely BAD and WRONG practices.

I could have gotten my Fiverr account(s) suspended indefinitely. As it turns out it just resulted in wasted time, but still: when something sounds too good to be true… well, you know the rest.

I should have gotten videos up quicker. Studies show that Fiverr gigs with attached videos are 220% more likely to sell. Now, I held off recording videos for all five gigs (I did record videos for two) because I got sick… but that’s no excuse. Whatever my voice might have sounded like, it would have been better to put up a crappy sounding video than no video at all.

I should have done more research. My “Aha!” moment came too late. ¬†When I figured out the kind of gig titles that were getting traction and changed my gig title and offerings to match, it was the difference between night and day. Trouble is, that happened much later than it should have,

I should have been more prolific in promoting… don’t shoot self in the foot

use more channels… fb, pinterest, youtube, twitter and use ’em more often and on autopilot

I should have asked for repeat biz sooner. Piles of repeat orders have come in already since Feb 1st.. not that they count for the 30 Day Challenge starting January 1st :-( Had I asked these customers for their repeat biz, they might have placed their orders before the Challenge was ended.

WHEW. That’s a lot of “shoulda”..! In fact, I should all over myself ūüėČ

Point is, it makes sense to go over one’s mistakes. NOT to wallow, but with the right attitude of “Okay here’s what happened. What did we learn and what are we going to do about it in the future?”

Ladies and gents… my beloved Shoestring Steppers… I can’t promise you I’ll never fail. What I will promise you is fair and honest coverage about the Challenges and to let you learn from my defeats as well as from my victories and the victories of other entrepreneurs.

Thanks for being a Stepper.

Next time I hope to win.

Watch this space.

Keep Stepping,


How to Get What You Want

If you could be sure of success– if you knew that whatever you attempted to do would not fail– what would you try to accomplish in the next 30 days?

Today’s post is about getting off your ass.

30 Days, Zero Capital to One Thousand Dollars Challenge

I’m right in the middle of a 30 Day Challenge, and here on day 25 I just realized I didn’t start the Challenge the way I’ve started every other one: with a clear statement of the goal, and why I want to reach it.

Napoleon Hill, the genius writer of Think and Grow Rich, said that there is one way to be sure of reaching one’s goals: to write them down and keep them where you can see them.

Giving thanks for something that you don’t actually have in your possession.. YET… conditions your mind to think of it as already being yours, to think of it as being part of what is due to you.

In his many books and recorded materials he gave various formulas for how to write out these goals and use them daily. I’ve paraphrased my favorite of these formulas.

  1. Write Down exactly what it is that you want
  2. Write Down exactly what you intend to give in return
  3. Develop a plan to begin giving, right now
  4. Memorize your written plans above and repeat them at least a dozen times per day, along with expressions of gratitude that what you wish for is already in your possession. Possession happens first in the mind.

What Does Kurt Frankenberg Want for Shoestring101 Readers?

SO..! For the world to see, here is my Definite Chief Aim with Shoestring101:

I want to help 10,000 of my fellow human beings to achieve the happiness, independence, and income limited only by one’s imagination that owning a small business affords.

I will distribute both information and inspiration, drawing on my experiences and the experiences of others that have started their own successful businesses.

I will write and promote daily, creating and distributing blog posts, PDFs, books, podcasts, instructional videos, information products, webinars, consulting services, and other content dedicated to helping entrepreneurs.

I believe I can do it.

More importantly, I believe YOU can do it… you can be one of the entrepreneurs that drops the shackles of a day-to-day existence serving to build someone else’s dream and following their orders. Instead I believe you can call your OWN shots and work toward your OWN dreams.

Watch Shoestring101 for the best I can deliver in terms of why-to, what-to, and how-to. I won’t rest until I know that 10,000 entrepreneurs had the chance to say goodbye to the rat race and hello to true ownership of their time, energy and resources.

Conceive, Believe, Receive and Achieve! …Write Down YOUR Goals

Are YOU game?

Then let’s get IN the game.

Your first assignment is to follow the exact plan and procedure above: write down what you want, what you intend to give in exchange for it, begin giving, and give many expressions of gratitude daily that you already have what it is that you want.

Thankfulness is a powerful key to manifesting abundance. Giving thanks for what you already have is necessary to enjoy what you have. It conditions your mind to receive fully the benefit of owning what you own.

Giving thanks for something that you don’t actually have in your possession.. YET… conditions your mind to think of it as already being yours, to think of it as being part of what is due to you. ¬†Once you begin to condition your mind that it is already yours, the situations that bring about it actually being yours will come to pass.

Okay, you super-good-lookin’ reader! ūüėé I could write more about the importance of a written goal, complete with your commitment of what to give in return, a plan and most importantly, several expressions of thanksgiving per day until what you want becomes a reality. BUT..! It would be much better to hear from YOU.

I’d really love to hear from you in the comment section. Maybe put your plans there for what you want in the next 30 days.

I’ll look for your post.

Keep Stepping!




20 Days into the 30 Day, $1,000 Challenge

Fiverr Gigs Getting Traction... But What I'm DOING is Learning What People Want

Hello Steppers!

Today’s post: an update on where I am in the latest 30 Day, $1,000 Challenge.

Toward the end of 2014, I sent out a series of emails and a coupla blog posts saying that I would again take a ¬†Challenge to start a side business with NO CAPITAL… then¬†grow it into a side income yielding $1,000 monthly…. and do it in 30 Days or less.

I started January 1st.

Today I get you caught up.

My Fledgling “Funnel Creation” Business: Day 20

For this 30 Day Challenge, YOU picked the market and the type of business.

Last time I did a 30DC  ( check out WE MADE it! 30 Day, 1000 Bucks Challenge) I decided everything on my own.

Back then I picked a local, service business… used weekends and took my teenager along for the ride, and made $1195

At first we used signs to advertise. Now Google serves up customers without charge---NICE!

At first we used signs to advertise. Now Google serves up customers without charge—NICE!

profit in 30 days. We offered screen repair services to my local area of Colorado Springs.

An interesting side effect of that project was that I learned how to hack  Google SEO for  local results!

We started out using roadside signs for advertising, but later by measuring results of free versus paid advertising… we decided to focus on honing those methods.

Now as a result of that experience I don’t pay ANYthing to advertise my martial arts studio or my screen repair biz.

You can read about how to hack local search results here: 7 Ways to Hack Local Seo For a FREE Front Page Listing

SO back to THIS particular 30 Day Challenge:

This time, instead of picking out everything myself I put it to a SurveyMonkey test.

My esteemed Readers said, “go global”… make it a service biz again… serving middle class clients.

So the first hurdle to leap for me was to decide what kind of service I can offer that I don’t need to be physically present for.

Formula for Starting a Business. FIRST, Solve Your OWN Problem. THEN Offer the Solution to Others

Formula for Starting a Business. FIRST, Solve Your OWN Problem. THEN Offer the Solution to Others!

I thought, “I’ve solved my OWN problem a couple of times in the category of writing ad copy and cobbling together marketing funnels… why not offer those skills as my service?”

Now, I want to remind everyone that I have three successful businesses in place right now.

Plus I’m a Dad, a Grandpa, and a friend.

SO I’m generally busier than a one-legged feller in a butt kickin’ contest…

…but the purpose of the Challenge to to encourage people that despite crushing schedules, zero experience, and other obstacles, it’s more than possible to create a business out of thin air.

Rather than quitting everything and focusing 24/7 on making my new copywriting and marketing funnel biz sing, I’ve kept up my usual schedule.

But I’m following a proven path: the Shoestring101 Principles.

Principle One: Get OFF Your ASS

But enough about me... let's talk about what YOU think of me.

But enough about me… let’s talk about what YOU think of me.

Just like a lot of my Viewers and Readers, I don’t have a lot of time to spare. But I’m set to prove that with a little hustle, you can make a good income on the side. YOU can start a business without risking your life savings, taking on partners or taking out loans.

Ya just gotta start.

SO day one… I put out my shingle on Fiverr, the number one platform for promoting a service biz

Zombie Kurt. A Fiverr Account is a Dangerous Thing...

Zombie Kurt. A Fiverr Account is a Dangerous Thing…

that can be done from anywhere in the world.

I already had a Fiverr account that I use for validating business ideas (and to waste money, $5 at a time on silly things like Zombie-ifying my picture ūüėé )

Now, Getting Off Your Ass may be the first Step to success in the Shoestring101 universe… indeed

in every endeavor…

but it always comes with a little resistance.

F’reaxmple, let me clue you in on some of the trials I’ve dealt with since starting this little business.


First, I determined that I was going to use a brand spanking new Fiverr account.

This is so that no one could call foul:

“Well you already had a Fiverr account in place… so that step was already done BEFORE you started the 30 days!”

I wanted to show everyone a start from scratch. So I did.

I set up a new username called, “Funnelvision” (get it? ‘coz I make marketing funnels ūüėČ )

That’s all I could really do for the first day.

The next day I added a “gig”… a service offered for sale for five bucks.

The next day I added another.

When Something Sounds too Good to Be True, We-e-e-ell…

Now, realize that I’ve never used a Fiverr account to make serious profits.. only to do market research and get paid for it.

So to help me grow quickly, I was using a¬†PDF somebody sent me called “Fiverr Boss” ¬†to learn “How to Easily Make $4,000 Your First Month”.

Fiverr Boss. Disappeared like a Boss.

Fiverr Boss. Disappeared like a Boss.


So after trying to put in place some of the strategies this guy was talking about, it was evident that I needed a little help.

I tried writing him at the support email…

…tried pinging him on Twitter…

…tried going to the website…

…and the Facebook support page…


The guy is just plain GONE.

Now, I wasn’t sure if there were some legal ramifications to this, but as I dove deeper into the book, I discovered that:
1) having multiple Fiverr accounts
2) joining a group of Fiverr-ers that leave each other a pile of positive reviews, and 3) taking on lots of work that is then outsourced to other service providers

…were all SERIOUS no-no’s in the world of Fiverr.

In fact, I could get BOTH of my accounts suspended.

SO rather than risk that, I took down the “Funnelvision” account, did my best to copy the gigs from there to my other account, confessed my sins to Fiverr central, and prayed for a couple of days.

A few days afterward, The Powers That Be granted me a second chance. I licked my wounds and went back to my shoestring101 account. Since then I’ve generated a whopping $15 in sales with my gigs related to this 30 Day Challenge.

But hang on. It was looking bad, but it gets better. And better. I’m still optimistic.

Second Principle: Find Out The W’s

Now hopefully you realize that I have no aspirations to be a Fiverr Super Seller. ¬†Nor do I want to use black-hat techniques to try and stretch what Fiverr can do for me and you. I’ll be honest… I don’t think that Fiverr is where I’ll earn $1,000 this month, or any month.

But it’s an EXCELLENT place to conduct market research. There at Fiverr I’ve been Finding Out the W’s- Who Wants

Getting PAID to Learn How   Your Target Market Works... WOW.

Getting PAID to Learn How Your Target Market Works… WOW.

What, and Where and hoW to find them.

See, Fiverr is not just a platform to make little chunks of money at a time and hope it adds up to a lot… it’s a place to hone your skills while also learning your target market.

You may have seen a little post of mine on this principle called,

How to Use Fiverr to Validate Your Business Idea.

So many times, people miss out on this. Not just with Fiverr but with any “starter” platform … they look at how much they are making per hour instead of what the experience is bringing them.

Tell me, what college do you know of that will teach you a marketable skill… and pay YOU a nominal amount while you are learning?

Some folks want to go to school to learn marketing. I’d rather take my piddly per-hour PAYCHECK for launching my knowledge base… instead of drowning in student loans. :-)

That brings us to the Third Principle of Shoestring101…

Third Principle: Learn to Create Value

Y’know, that per-hour idea really sticks in some people’s craw and they can’t seem to remove it.

Interesting… in my first 30 Day Thousand Dollar Challenge I didn’t give daily updates. In THIS one I offered to give daily updates, but only to Subscribers that wrote me and said, “Put me in the list, Kurt”.

You're making two bucks an hour? You're WORTHLESS and WEAK!

“You’re making two bucks an hour? You’re WORTHLESS and WEAK!” Sigh. Read on, dude. It isn’t about the money… yet.

I have had more people unsubscribe in the last two weeks than ever before. Seems most folks want the dazzling numbers… they want to see me making a hundred bucks a day with a 1/2 hour effort when in fact I’ve put in two, three hours a day and so far I’ve made just¬†over a hundred bucks with my copywriting and sales funnel designs.

Fiverr took its commish for the gigs it’s given me, so right¬†meow we’re at¬†$112. Figure it’s been 2.5 hours or so per day, times 20 days… well, YOU do the math. I’ve been gettin’ just over two bucks an hour.


The Amount is Not the Point; the STEPS Are

I like to point out that when you sell a used bike on Craigslist or in a garage sale… that’s a business transaction.

But! DO the steps that it takes to get bikes for cheap and get ’em to bike buyers for less cheap…

… and record those Steps¬†so you can do them over and over again..

…now that’s a business system.

Learn What Customers WANT. Then Provide That.

Learn What Customers WANT. Then Provide That. DUH.

Once the system is in place, you can start to bring up your hourly rate big time.

So I’m not concerned at all with the amount of cash coming in for this side venture; soon it will be more bizness than I can handle.

Because I’ve been learning the system… for marketing MY particular copywriting and funnel creation skills to the particular peeps that need them.

It’s all in how your market perceives the value you create for them.

And for the last twenty days I’ve been cracking the code of how to best communicate that perception in a way that makes folks get out their wallets.

For example, my

I Will Write High Converting Copy For Your Website For $5


I Will Design A High Converting Sales Funnel For $5“…

…fell flat on their faces.

So I took a stroll around Fiverr itself and noticed that a LOT of these (actual!) kind of gigs getting boo-koo attention:

“I Will Evaluate¬†Your Website as a 1st Impression Viewer for $5″

“I Will Analyze¬†Your Website and Blog for $5″

“I Will Give You My Professional Opinion Of Your New Business Idea for $5″

“I Will Read Your Stories and¬†Tell You What I Think for $5″

Hey… do YOU see a pattern forming here? Opinion, evaluate, tell ya what I think…

Seems that more than anything,  small biz owners running websites want feedback. Honest feedback about how to improve.

I have to say that I’m in the EXACT same boat; it’s downright EASY for me to detect errors and things to improve in the websites and the small biz ventures of others. I can ¬†see the forest because I’m not stuck in their particular trees.

But when it comes to my own websites and businesses… I need an unbiased, outside opinion to really get the scoop.

Creating Value For Customers

So, first thing I did on Fiverr (once I extricated myself from the multiple-account fracas) was to update the kinds of gigs I was offering.

Now I’m STILL offering to improve people’s web copy and tweak their sales funnels.


The element of ¬†“provide my opinion”, “analyze”, “evaluate” has been added.

Creating Value with the Title

Instead of

“I Will Write High Converting Copy For Your Website For $5”


“I Will Analyze Your Web Copy and Improve it For $5”

Creating Value with the Images

Is Your Sales Funnel Clogged? Click This Image to Go See the Gig!

Is Your Sales Funnel Clogged? Click This Image to Go See the Gig!

One of my FAVORITE tools to mess around with images is PicMonkey. Here for free, or for $4.99 a month for premium features, you can add frames, effects, text, or other pics to your pics.

Check out my value-adding, attention-grabbing cover images, added in the last few days:

Is Your Web Copy Converting? Click HERE to Increase it Big Time

Is Your Web Copy Converting? Click HERE to Increase it Big Time

Creating Value With Video

Also, it’s been said that gigs with accompanying videos sell 220% more than those without.

So yesterday I put the following descriptive vids on Fiverr, and also on YouTube:

Creating Value for Myself

Now here’s a layered approach to driving traffic to my gigs:

The YouTube vids are easily shareable, and the links back to the actual Fiverr gigs are in the description so that adds another way for folks to find my solution to their problem.

I’ll share the videos myself on Twitter and Facebook. Those vids may also get passed around.

The links lead ’em back to Fiverr. Fiverr makes them customers. Then I get more work and more testimonials, like these:

Above and Beyond. I didn't write the whole page, but check out the sales letter for Social Sinergy

Above and Beyond“. I didn’t write the whole page, but click to check out the sales letter for Social Sinergy.

What’s happening here is NOT me building a thousand-buck-a-month side gig on Fiverr. It’s me discovering what works… building a system… and fleshing it out.

WITHOUT hiring a coder to make me a killer website for $1500, then thrashing about in the dark trying to find out what works.

By getting my sea legs here on Fiverr, I’m finding out what kinds of words, what kinds of images, and what other factors create the response I’m looking for… the buying kind.

Especially among competition.

I’m learning the hopes, fears, and needs of my target market.

Couldn't Ask For More. Watch this space-- I'll be Linking to this little lady's Product Launch soon.

Couldn’t Ask For More“. Watch this space– I’ll be linking to this little lady’s Product Launch soon.

I’m gaining a reputation, and garnering testimonials.

Testimonials that I can use later in the marketing of my skills and the skills of others

…yes, WHY should I keep all the glory (and the WORK!) for myself?

No, if I can cobble together a system for grabbing customers that need web copy written and sales funnels designed, it only makes  sense to begin referring work to others more talented than myself.


Right now, we’re looking at $112 profit on day 20 of this particular 30 Day Challenge.

But I’m thinking it might just be the start of something much bigger.

If I’m wrong, well! Instead of gambling borrowed money away…¬†like a lot of folks do when they start a business venture…

…I will have gotten paid $112 to find out it’s not worth the time.

Beats the living snot out of debt and heartache, doesn’t it?

That’s the Shoestring101 way.

Okay Steppers! Sound off below. If you think I’m wasting my time with this month’s challenge say so. Or if’n ya think I might be onto something I’d love to hear that too! I’ve been getting equal parts “feedback” (like Subscribers quitting) and encouragement (we’re pulling for you Kurt!) and to tell you the truth, BOTH are helpful.

Put YOUR two cents in the bottom line.

Keep Stepping,


Use Fiverr to Validate Your Small Business Idea

How do you eat an elephant? One bite at a time. Make a fortune, five dollars at a time.

This just in: “market research” shows that Readers of Shoestring 101 are more intelligent and overall attractive.



Validate Your Business Idea: WHY and HOW

Today’s post is about how to throw your idea out there for an internet biz, then “VALIDATE” it to see if it has real merit. Also, an update on the 30DC (30 Day, $1,000 Challenge) so you can see how I’m doing on Day Three.

Other posts on this site about validating business:

How to Validate Your Small Business Idea With Craigslist

Validate Your Business Idea With the 3 Most Overlooked Social Media Sites

What is validation, you might ask? One of the obstacles to small business startups has always been tainted data from your friends and relatives, even well-meaning business contacts. Because of their prior relationship with you, the feedback that they give about your “great new idea” is totally unreliable.

Jealous, close-minded friends or relatives may shoot down your perfectly good business idea.

And just as bad… maybe even WORSE… they might nod their heads vigorously saying, “Oh, YEAH… DO that… What a GREAT IDEA… I think it’ll sell oodles and oodles.”

Even when the idea is a complete FLOP.

I actually believe that this false encouragement is worse than naysaying. ‘Cause I almost NEVER pay any attention to naysayers anyway. If anything, it spurs me on to a greater endeavor when somebody says I can’t do something.

Faithful are the wounds of a friend; but the kisses of an enemy are deceitful. Proverbs 27:6

Of course, it does make sense to get feedback about your product or service. But even “market research” has proven to be flawed. Remember those guys that would stop you in the mall and offer you $5 for your opinion about something? I do:

An attractive young lady with a clipboard would have you try these new flavors of Skittles, then those. You were supposed to try one, eat a cracker in between, then try the other. Then give your “honest opinion” as ¬†a consumer as to which of the two you might buy.

Know why this form of market research is flawed? Because young guys like me would be thinking which of the Skittle choices would be more likely to get me the girl’s phone number ūüėČ

Use Fiverr to see if what you've got is worth buying

Use Fiverr to see if what you’ve got is worth buying

A better way to get the right numbers for your market research would be to do some actual selling of your product. I’ve done this for dozens of business ideas. Most recently -the newest 30 Day, $1,000 Challenge¬†is testing its legs first on Fiverr.

The Most Reliable Form of Market Research

Here’s how to really, for real do effective research for fun and profit:

Don’t ask your friends, “do you think people might buy this?”

Instead, ask them TO buy it.

Then ask strangers TO buy it also.

When the strangers (that don’t owe you a dang thang)… buy your product or service with their own dollars… then you’ll know¬†that you have a real shot with your business.

And you can then begin to scale it and later, automate it.

If they don’t buy… then rejoice! You’ve been saved from a monumental heartbreak, hours of wasted time, oodles of startup capital.

Then you can say, “Whew. Close one. Okay, NEXT!”

So Tell Me About This Fiverr Thing

In case you haven’t heard about Fiverr, it’s time to catch you up a little bit.

fiverr can help you grow your businessFiverr is only the 64th most popular website in the U.S., haven’t you heard? And it’s the number ONE platform anywhere for marketing services to and from people all over the world… all for just a “Fiver“, or $5.

Now, if you haven’t seen what you can get done on it’s quite a treat. Best way is to send you there!

If you haven’t been, I recommend highly that you go to and browse through all the categories. Fiverr has been a Godsend to me as a busy marketer and producer of books and blogs.

At Fiverr I got the cover design of my Kindle Book Get Paid TODAY! Structure Your Business Startup to be Profitable from Day ONE… done for only five smackaroos.

Someone in Bangladesh formatted that same book (about 40,000 words, plus charts and pictures!) for Kindle for just five clams.

Oh, and I was able to write said Kindle book by “speaking” a lot of the book into a microphone… which a lady from the Philippines transcribed into an editable Word doc for me for guess how much. Mmm-hmm. Fi’ dollah.

(Y’know? Editing about 25,000 already-captured ¬†words and expanding on it is a helluva quicker process for writing a book than staring at a blank screen. I found that writing sucks! But it’s easy to simply edit your already-in-print thoughts… and clean ’em up. If you’re a writer the transcription gigs are worth their weight in fine chocolate.)

Anyhoo, the point is that I’m very familiar with the buying side of Fiverr, having gone there for a number of tasks that I was either not talented enough or had the time to do.

But on Fiverr You Only Make Chump Change..?

Aggh. Aww, Lordy Pete. You’re missing the point.

I’m not on Fiverr to become some kind low-pay lackey… making less than it takes to buy a good latte… and having to wait two weeks to get it.

(Fiverr takes one dollarr of your fiverr as commish, then escrows it for two weeks to avoid online scams)

No, I’m using Fiverr to see if the service(s) I come up with are worth paying anything for.

See, Fiverr will validate my biz idea(s)¬†as well as the ad copy that I write for them by seeing if someone will actually fork over real cash for ’em.


We’re deep in Shoestring Step TWO: Find Out the W’s. What people Want, Who they are, Where to find them, hoW to solve their problems.

This sets us up to reach more and more of the same kind of customer, while getting paid to do it.

Most of any legit business’ income comes from repeat biz or referrals. I’ll bet you MORE than five bucks that this platform is the same. And while some tasks take some time to perform, others can be outsourced or even automated. So one five-dollar order may turn into ten, fifteen… even hundreds of dollars of revenue.

ALSO! Bonus:

Though Fiverr prohibits sellers from contacting buyers directly, or even making one’s email address available… I know that I’VE personally tracked down folks that have done services there and asked them to do similar things that they don’t have listed for sale.

F’rexample, say I audit someone’s sales copy for a Fiverr… that customer just might track me down later on to do some actual copywriting.

And for that I’ll charge more than one portrait of Honest Abe Lincoln. ūüėČ

So while the plan is NOT to break any rules, I’m on Fiverr to get paid to get leads for my business. Read about that principle here:

Reversing the Traditonal Marketing Model: Get PAID per Lead Instead of the Other Way Around

Turns Out I’m Not the Only Fiverr Fan

How do you eat an elephant? One bite at a time. Make a fortune, five dollars at a time.

How do you eat an elephant? One bite at a time. Make a small fortune, five dollars at a time.

I just read an article by Nick Loper of Side Hustle Nation in which Nick used Fiverr to earn $920 in a ten day period. NOICE, Nick! If you want to check out a site that’s similar in its theme and mission to Shoestring101, go on over to Nick’s blog and start with his Fiverr post. Oh, and WHILE you’re there, consider leaving a thoughtful comment at the bottom of the page. We bloggers LOVE to hear from our esteemed Readers and Nick is no exception.

My First Fiverr Gig in the 30 Day Challenge

SO the niche I’m serving is folks that need help with marketing funnels.

This niche is one in which the customers can grow along with me; I help a newbie to internet marketing to make some actual bank, then I offer him more and more similar gigs from my handful of profitable, yet quick and easy-to-do services.

My EVIL marketing plans are taking shape…

Okay Steppers! Day THREE of this particular 30 day, $1,000 Challenge. I know you’re rooting for me. See you out there, and

Keep Stepping!


Today’s The DAY! New 30-Day, $1,000 Challenge

To my faithful Shoestring Steppers:
Hey gang! ’bout 500 words in today’s post. Take exactly 2 minutes to see what the next 30 Day, $1,000 Challenge is about.

I’m not gonna get craaaazy today trying to make particular post super SEO-friendly, or chock full of pictures. Just the facts, ma’am.

Side Money Blueprint: Generate a Healthy Side Income Without Leaving Your Job (Yet)

SO, today is where I put it on the line again. You mighta been watching over my shoulder for the last Shoestring101 Challenge.

Starting with $62.66,  we patched together a local service business (window screen and screen door repair).

In 30 days, my teenage son and I used weekends, the Shoestring Steps, and a little elbow grease to come out on the other end with $1195 profit!

If you’re new to Shoestring101 check out the story here:

We MADE It! 30 Days, $1,000 Challenge

Since then I’ve used the Steps to convert this little ¬†screen repair side venture into a bona fide, full-time business.

Most folks could live pretty well off of what the screen repair company makes…

…but it started with just a Challenge to prove (again) that the Steps actually work in real life.

You can read more about how we scaled up this local service based business from a “side hustle” to a real live company here:

Another Case Study: Five Steps to Five Figures

What’s the Challenge ‘Bout This Time?

TODAY, I’m starting a whole new biz and doing it according to YOUR choices. Using the same Shoestring Steps¬†as before, the Challenge is to (this time) make a $1,000 per month business starting with ZERO dollars.

Plus, it has to fit the following criteria that you gave me with the Survey Monkey result:

  1. Service Business
  2. Online or otherwise Global
  3. Market to Middle Class
  4. Must be duplicatable and scalable.

30 Days, part time effort, thousand bucks profit.

Perfect way to promote my newest project, the Side Money Blueprint. The¬†SMB will be available soon, and include not only the time-tested principles from my book, “Get Paid TODAY”, but also the results of this month’s Challenge to get to $1,000 starting with nothing.

But enough talking big… the clock starts NOW. Actually, it technically started at midnight last night, but I’m rolling with it today at 0930.

Kurt Frankenberg, How Will You Start a Business With ZERO Dollars?

In the last Challenge, you saw that I took an investment of $62.66 and put it into signs that could be seen from the road. We later used some profits to buy even MORE signs, which helped us score more business, and so on. Lather, rinse, repeat.

But starting with NO ad budget? How on Earth can we go from zero dollars to a $1,000 per month income?

Simple. I’m going to start offering services on Fiverr.

I did some market research yesterday (hey, YESTERDAY. You’re not going to sweat me starting a day early… I wasn’t actually trying to sell anything… but did look at what people are buying) and found that the services in greatest demand that I also am willing and able to do.

Now, would it be CHEATING for me to ask you to go buy something from me there? Some folks would say yes. So I won’t ask.

What I am going to do is tell you how I’ll begin today.

After pressing “send” on this blog post, I’m opening a new PayPal Account and a grabbing a username on Fiverr to associate with it. There are a couple of simple services I can offer that relate to copywriting, advertising, and marketing. I’ll throw up a couple of “Gigs”… see what sticks… and begin using the Shoestring Steps to bring the heat.

Think I can do it?

Think I’m crazy?

Either way, love to hear from you in the comments.

Wish me well. Til then,

Keep Stepping!


P.S. I’m putting together a special group



Help Shoestring101 Choose the Next 30 Day, $1,000 Challenge!

$1,000 a month side hustle... starting with less capital than you might take out of a garage sale

Greetings, Steppers!

Today’s exciting post is about YOU… picking out the next 30 Day, $1,000 Challenge for yours truly.

The idea of the 30/1000 challenge¬†is to start with less capital than you might take out of the first hour of a garage sale… and with part-time effort make it into $1,000 in 30 days or less.

I did this challenge with my 14 year old son and we managed a $1195 profit while you were looking over our shoulders.

Check out the deets on how we made $1,000 on the side in my landmark post, “We MADE It[30-Day, Thousand Dollar Challenge]!

After making $1195 in 30 days on the side, the most logical thing to do would be to continue, right? Heh… this business later became a¬†REAL mover when we ended up having a few +$500 profit DAYS.¬†For the follow up read¬†¬†“Case Study: Five Steps to Five Figures a Month“.

Ready for Another 30 Day, $1,000 Challenge

If you’ve been following Shoestring101 for any length of time you know that I make a RIDICULOUS claim here… that all you really need to be in business are two things:

  1. Access to a thing of value and
  2. A way to communicate with folks that value that thing!

…that’s all.

$1,000 a month side hustle... starting with less capital than you might take out of a garage sale

$1,000 a month side hustle… starting with less capital than you might take out of a garage sale

True to the thought of “self-funding”… the principle that The Lean Startup and other similar movements profess… we’ve been able to start dozens of successful, but very different businesses.

Right now I’m running:

  • a local martial arts studio (a “sticks and bricks” location)
  • a global information product (internet- makes sales in 38 countries)
  • the screen repair biz I started as a 30/1000 Challenge (service biz, also local)

All of these businesses were started with less capital than you could take out of a garage sale. Using a Step-by-Step SYSTEM that’s simple to follow and succeed.

I’m kind of an addict… maybe need a 12-step program to quit starting businesses ūüėČ

But until a cure is found..! YOU can help me pick the next venue to demonstrate these principles again.

Announcing the Side Money Blueprint

My next project is “Side Money Blueprint“. This is a video course to help budding entrepreneurs get a good, solid side income while they’re doing other things… like:

a job

getting a college education

being a single parent

building a ministry

or even just growing up.

My 14 year old, for example, learned entrepreneurship principles hands-on… because he was too young to work for “the Man”.


Anyway, the Side Money Blueprint project is under way now. And what we need for it is a coupla case studies, including another real-time Challenge.

Use Surveys to¬†Know Your Customers’ Needs

I’ve built a number of small bizzes. This time I wanted to leave it up to you.

Call me crazy, but I’m thinking the reason you follow Shoestring101 is to get insights on starting and/or marketing your business idea. Without risking a lot of money.

SO I figured if YOU have biz ideas of your own… maybe I oughtta start a similar one (not in direct competition, mind you…) but to demonstrate the SS101 ideas and thought processes in real time.

So in my last post about business systems and automation, I posted a quick and dirty SurveyMonkey link. Also emailed my list and put the survey out on Twitter.

The results that have come back so far have been as surprising as they’ve been enlightening.

Here are the results so far…

What Kind Of Business Would You Like Shoestring101 to Start Next?

The first question in the survey was what kind of biz should this next startup be. “Service” product just barely edged out “Physical” product. There was a pretty big amount of folks that wanted a physical product though, so I figure we should do one of those later on.

"Service" product barely edged out "Physical" product. We'll do both at one point or other, but start with "Service".

“Service” product barely edged out “Physical” product. We’ll do both at one point or other, but start with “Service”.

The next Q was, “Who should this business serve?” By that we meant where they are located physically. Only 22% said Local geographical area, where the rest either said Global area or “doesn’t matter”.

Your choice for the 30 day, $1,000 Challenge So far we're up to "Service Biz" and "Global".

Your choice for the 30 day, $1,000 Challenge. So far we’re up to “Service Biz” and “Global”.

And since we’ve already showed how a local service business could be started locally in one of the 30 Day, $1000 Challenges with a screen repair company. So Global wins.

Next up: “Can you think of a niche for this business?” Middle Class won out, BIG TIME.

Overwhelmingly, you chose Middle Class as the Target market. But there were other insights in the "Specific Group" category that I may yet use.

Overwhelmingly, you chose Middle Class as the Target market. But there were other insights in the “Specific Group” category that I may yet use.

Narrowing it down now. I’m going to definitely target Middle Class clients for my Global, Service oriented¬†biz.

LOTS of rich input in the "Specific Group" category... I may yet use one of these

LOTS of rich input in the “Specific Group” category… I may yet use one of these

But the Specific Group category came in a very close second place… and there were a NUMBER of insightful ideas for who group this should be, including:

Dog Trainers

Hair Stylists

Massage Therapists

Jewelry Makers

Visually Impaired People

Urban Farmers (people with small pieces of land who have beekeeping equipment, a few chickens, a goat or two, etc.)

The ol’ gears are turning in my brain right now…

…but here’s where the rubber truly meets the road.

I’m NOT doing this next 30Day, $1,000 Challenge just to show that I can do it… but rather to add to the roadmap that the Side Money Blueprint is intended to provide for its users.

SO THIS question is the one that will ultimately make the most difference:

If I Make $1,000 in a Month Using an Idea YOU Provide, Would You Copy the Steps For Yourself?

This Challenge wil be more than an exercise. I want it to provide a checklist for YOU to follow.

This Challenge wil be more than an exercise. I want it to provide a checklist for YOU to follow.

The most important outcome that this Challenge could have is that it’s USEFUL and ACTIONABLE.

If you would genuinely be interested to follow the Steps I lay out, this Challenge will be meaningful to YOU.

If not, I’m just showing off.

And that just isn’t very interesting, is it?

Help Us Narrow it DOWN, Reader!

So far, it looks like a 30 Day, $1,000 Challenge that will serve the most “Steppers”… Shoestring101 Readers… will be:

  1. A Service business that’s
  2. Global,
  3. Serves the Middle Class niche, and is
  4. USEFUL  for YOU to follow if you wanted to go out and grab the same results or better.

We on track so far? GOOD…

SO this is what I could use next from you, dear Reader:

Some input on what specific service to offer my globally located, middle class clients.

I have a couple of ideas. For example, I know how to:

  • Write ad copy
  • Write blog posts
  • Construct sales funnels
  • Make simple videos to teach subjects online
  • Help with local search and SEO

… and a few other things that folks might find useful.

Maybe YOU can suggest a niche as well?

If you figure out something I haven’t thought of, you could win $101. I’m going to send $101 to a randomly chosen participant in my survey above already, but another $101 is up for grabs if’n you think of a specific profitable service (that I’m capable of rendering, or that I can find someone that is).

Put your suggestions and your reason for suggesting it in the comments below!

The 30 Day, $1,000 Challenge will commence on January 1, 2015. I’ll keep ya posted along the way, and 30 days later expect to report an income of $1,000 or more to ya!

Remember to put your service suggestion in the comments. Think of something that YOU need, and that you wish someone else could just do FOR ya that you’d be willing to pay for. If I can make a business out of it, I’ll not only render the service for you free, but pay you $101 to boot.

Keep Stepping,