5 Steps to Make Sales Copy EASY

Make sales copy easy? Tune into today’s marketing minute and see if it’s even possible. The PROBLEM: Make Sales Copy Easier When you’re a small business owner it’s CRAZY HARD to write your own sales copy! Because you’re a expert in your small business. Beautiful products, amazing services… the best around at what YOU do. […]

Three Counter-Intuitive Practices That Have Made Me Piles of Money

Sometimes the darkest moments in life are when you get the biggest breaks. Here’s a story about how I learned a 3 very important lessons about marketing, right in the middle of a DISASTER. These 3 suprising ideas.. and the counter-intuitive practices I adopted as a result… have made me hundreds of thousands of dollars. […]

How to Cold Contact B2B Using Facebook, Step by Step

Why would any small business owner want to learn to cold contact B2B using Facebook? If your business serves other businesses, the lifeblood is getting new leads. But getting those leads can be like walking barefoot into your kid’s room. You never know what sharp objects you might step on, just trying to do your […]

The One Day Business Plan

The One Day Business Plan. I like the sound of that, don’t you? This is actually less a “business plan” and more a sales and marketing plan. But since the sales and marketing plan is an integral part of a business plan, and I’m going to argue that it’s the most neglected and least understood. […]

4 Steps to Make Your Word of Mouth Advertising Blow UP!

In today’s two minute read, discover 4 Steps to Make Your Word of Mouth Advertising BLOW UP! (uh, in a good way 😉 ) Heya, Steppers! Ready to do one thing that makes your business better today? Woudja appreciate tne powerful strategy to make your word of mouth advertising go sky high, …that makes everything else […]

Install Habits: Increase Success in Business and Life

Welcome back! In the last installment of this series, we visited the phenomenon of “ego depletion”. Willpower has a limit. No matter how “Strong willed” a person is, there’s a breaking point where he or she reaches for the donuts, or the pipe, or the bottle. Whatever YOUR weak point is… whether it’s procrastination (guilty!), […]

Tiny Habits to Double Your Effectiveness

Today’s Daily Success Step is “Tiny Habits to Double Your Effectiveness.” Our behaviors are what determine our success. Yes, luck can play a part… so can the advantages and disadvantages imparted to you at birth. But in the end, it’s about actions that you take repeatedly that determine your outcome. Every behavior you do can […]

Side Hustle to Full Time Income, Part THREE: Always Look for the Next Step

Taking your “side hustle” to that hallowed place where it replaces your full time income… is accomplished by a series of uncovering sources of new clients, while doing a great job serving your current clients. Business books talk about this in theory all the time. Actually doing it has a cumulative effect. Just stack the work […]

Side Hustle to Full Time Income, Part TWO: 10X Your Business

Use Shoestring101 Techniques to 10X Your Business So, as ya might know, one of the businesses that I document here on Shoestring101 is a come-to-you window screen repair service. I started it as part of a 30 Day Challenge to go from 0 to $1,000 per month. $1,000+ profit (we took $1195) in the first […]

Take Your Side Hustle to Full Time Income, Part 1

I got an email from one of my Subscribers: “I have a side income  and a full time job. I would love to just do my business, but can’t afford to ‘quit the day job’… yet. How do I take my side hustle to full time income?” This Subscriber has a small biz on the […]