4 Steps to Make Your Word of Mouth Advertising Blow UP!

In today’s two minute read, discover 4 Steps to Make Your Word of Mouth Advertising BLOW UP! (uh, in a good way 😉 ) Heya, Steppers! Ready to do one thing that makes your business better today? Woudja appreciate tne powerful strategy to make your word of mouth advertising go sky high, …that makes everything else […]

Install Habits: Increase Success in Business and Life

Welcome back! In the last installment of this series, we visited the phenomenon of “ego depletion”. Willpower has a limit. No matter how “Strong willed” a person is, there’s a breaking point where he or she reaches for the donuts, or the pipe, or the bottle. Whatever YOUR weak point is… whether it’s procrastination (guilty!), […]

Tiny Habits to Double Your Effectiveness

Today’s Daily Success Step is “Tiny Habits to Double Your Effectiveness.” Our behaviors are what determine our success. Yes, luck can play a part… so can the advantages and disadvantages imparted to you at birth. But in the end, it’s about actions that you take repeatedly that determine your outcome. Every behavior you do can […]

Side Hustle to Full Time Income, Part THREE: Always Look for the Next Step

Taking your “side hustle” to that hallowed place where it replaces your full time income… is accomplished by a series of uncovering sources of new clients, while doing a great job serving your current clients. Business books talk about this in theory all the time. Actually doing it has a cumulative effect. Just stack the work […]

Side Hustle to Full Time Income, Part TWO: 10X Your Business

Use Shoestring101 Techniques to 10X Your Business So, as ya might know, one of the businesses that I document here on Shoestring101 is a come-to-you window screen repair service. I started it as part of a 30 Day Challenge to go from 0 to $1,000 per month. $1,000+ profit (we took $1195) in the first […]

Take Your Side Hustle to Full Time Income, Part 1

I got an email from one of my Subscribers: “I have a side income  and a full time job. I would love to just do my business, but can’t afford to ‘quit the day job’… yet. How do I take my side hustle to full time income?” This Subscriber has a small biz on the […]

Free Local Listing for SEO? Take a “NAP”

In this crackerjack good, no-fluff read you’re going to find out how to spend just $5 and five minutes to get dozens of free local listings, pointing Google juice back to your local business and putting YOUR business on the map. Free Local Listing is Important to YOUR Bottom Line In this day and age […]

Kick-Ass Low Cost Marketing for Small Business: the “Shotgun/LASER” Technique

In the quest to drive costs down and profits up, low cost marketing for small business is a must. About thirty years ago I discovered a principle that worked  with (uh, obviously) OFF-line advertising.. which translates to even greater results with marketing your small biz online. I thought that you might appreciate knowing the dang […]

Business Owners: This is the Next Thing You Should Do

In this blog post: a “dirty” secret about how to make more sales and profits in your small business, just by making a few tweaks to what you’re probably already doing. By the time you finish this quick, low-calorie blog post (take ya three minutes, yo)… …you’ll know I’m right. A few tweaks will make […]

Shoestring Marketing Strategy for Non-Profits

Hello Steppers! Today I’m writing about using a Shoestring marketing strategy… for non-profits. Shoestring101 is known for helping folks start a business, or revitalize an existing one with new sales… but spending NO or LOW dough to get the results. But lean entrepreneurship isn’t just for business. These ideas aren’t just useful to make a […]