Side Hustle to Full Time Income, Part TWO: 10X Your Business

Use Shoestring101 Techniques to 10X Your Business So, as ya might know, one of the businesses that I document here on Shoestring101 is a come-to-you window screen repair service. I started it as part of a 30 Day Challenge to go from 0 to $1,000 per month. $1,000+ profit (we took $1195) in the first […]

Take Your Side Hustle to Full Time Income, Part 1

I got an email from one of my Subscribers: “I have a side income  and a full time job. I would love to just do my business, but can’t afford to ‘quit the day job’… yet. How do I take my side hustle to full time income?” This Subscriber has a small biz on the […]

Kick-Ass Low Cost Marketing for Small Business: the “Shotgun/LASER” Technique

In the quest to drive costs down and profits up, low cost marketing for small business is a must. About thirty years ago I discovered a principle that worked  with (uh, obviously) OFF-line advertising.. which translates to even greater results with marketing your small biz online. I thought that you might appreciate knowing the dang […]

Business Owners: This is the Next Thing You Should Do

In this blog post: a “dirty” secret about how to make more sales and profits in your small business, just by making a few tweaks to what you’re probably already doing. By the time you finish this quick, low-calorie blog post (take ya three minutes, yo)… …you’ll know I’m right. A few tweaks will make […]

Shoestring Marketing Strategy for Non-Profits

Hello Steppers! Today I’m writing about using a Shoestring marketing strategy… for non-profits. Shoestring101 is known for helping folks start a business, or revitalize an existing one with new sales… but spending NO or LOW dough to get the results. But lean entrepreneurship isn’t just for business. These ideas aren’t just useful to make a […]

Get Found on Google Locally: Front Page, Zero Ad Spend!

In today’s post, I’m going to give you nine clear steps to get your local business on the front page of Google multiple times when potential customers in your local area search for the products or services you offer. Can you imagine having an endless stream of new leads, customers and business… but without having […]

Why Should I Advertise When Word of Mouth is Working So Well?

Words: ’bout 1500 AWESOME ones, yo. Take ya six minutes. What They’re About: Why it’s important to have an ongoing marketing campaign in place, even when it doesn’t seem necessary. Also, how to keep costs for this campaign really, REALLY low. SMALL BIZ MARKETING DEATH MATCH: Word-of-Mouth vs. Paid Advertising I recently had a conversation […]

Effective Marketing on a Shoestring Budget: Part THREE

In this BRILLIANT post 😉 on Effective Marketing on a Shoestring Budget, Part THREE: 1) The Three Most Important Words in marketing; 2) The Master Key to Creating Value; 3) An advanced “local marketing” example of the Shotgun/Laser Principle I revealed in Effective Marketing on a Shoestring Budget, Part ONE. Marketers Are Paying Attention to […]

Effective Marketing on a Shoestring Budget Part TWO

When I first started to learn about marketing, I was introduced to ‘demographics’. Demographics is the study of people’s age, location, size of their family, income, ethnic background, etc. In other words, it’s a very basic attempt at grouping people so that you can determine how and where to market to them. I don’t think […]

Effective Marketing on a Shoestring Budget: Part ONE

A lot of the marketing principles that I teach in my books and on this blog were learned PRE-internet. That’s not to say these principles aren’t up-to-date. They’re principles,  not techniques… and therefore don’t have a shelf life. I’m interested… as I’m sure YOU are… in social media, SEO, tweeting about like a twit and […]