Free Local Listing for SEO? Take a “NAP”

local free listings for small business

In this crackerjack good, no-fluff read you’re going to find out how to spend just $5 and five minutes to get dozens of free local listings, pointing Google juice back to your local business and putting YOUR business on the map. Free Local Listing is Important to YOUR Bottom Line In this day and age […]

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Kick-Ass Low Cost Marketing for Small Business: the “Shotgun/LASER” Technique

Effective Low Cost Marketing: The Shotgun/Laser Principle

In the quest to drive costs down and profits up, low cost marketing for small business is a must. About thirty years ago I discovered a principle that worked  with (uh, obviously) OFF-line advertising.. which translates to even greater results with marketing your small biz online. I thought that you might appreciate knowing the dang […]

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Business Owners: This is the Next Thing You Should Do

copywriting with clarity clarence

In this blog post: a “dirty” secret about how to make more sales and profits in your small business, just by making a few tweaks to what you’re probably already doing. By the time you finish this quick, low-calorie blog post (take ya three minutes, yo)… …you’ll know I’m right. A few tweaks will make […]

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Shoestring Marketing Strategy for Non-Profits

clean water

Hello Steppers! Today I’m writing about using a Shoestring marketing strategy… for non-profits. Shoestring101 is known for helping folks start a business, or revitalize an existing one with new sales… but spending NO or LOW dough to get the results. But lean entrepreneurship isn’t just for business. These ideas aren’t just useful to make a […]

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Six For Saturday; How I’m Staying Current with Digital Marketing

The Fletcher Method, by Aaron Fletcher. Relevant to online marketers but also small local businesses like yours and mine.

Good Morning Steppers! It’s 0558 on October 31st and I’m starting a new tradition: Six for Saturday. Here’s where I tell you the W’s… What, When, Who, Where, Why, and hoW I am staying current with the state of Digital Marketing for small businesses. But first… since it’s Hallowe’en after all… let me urge you […]

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Get Found on Google Locally: Front Page, Zero Ad Spend!

In today’s post, I’m going to give you nine clear steps to get your local business on the front page of Google multiple times when potential customers in your local area search for the products or services you offer. Can you imagine having an endless stream of new leads, customers and business… but without having […]

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My New Direction for Shoestring101

Greetings, Steppers! So today I have a tiny announcement: I’m changing Shoestring101’s overall look, feel, and message. Heh… okay, maybe that’s a BIG announcement. 😉 Thing is, for about a year now my message, medium and mission hasn’t really felt exactly right. It’s because of going back and forth between too many types of marketing […]

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Find Periscope Followers to Consume Your Marketing

  If there’s one saying I’m known for it’s this: Making money is a simple as having access to a thing of value, and a way to communicate with others that value that thing. -Kurt Frankenberg, Shoestring101 Periscope is my newest way to communicate. And though it’s not making money for me yet personally (shoot, […]

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Use Facebook Groups to Get Piles of New Customers For Your Local Business

before and after

If you’re looking for unique ways to use Facebook to generate new business, today you hit the right blog. I haven’t posted in SS101 for about four and a half months (and I’m SOOO SOoorryy!) but I think this post will be worth the wait. Actually, the subject of the post is why I’ve been […]

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5 Steps to YOUR Killer USP (Unique Selling Proposition)


In today’s post we look at the all-important USP: Unique Selling Proposition. Also, how you can develop your USP to reach out telepathically into the minds of your customers and just like in the movie Inception… and give ’em an idea that they think is theirs. BTW, the idea you’re planting in your target’s minds is that they call […]

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