Six For Saturday; How I’m Staying Current with Digital Marketing

The Fletcher Method, by Aaron Fletcher. Relevant to online marketers but also small local businesses like yours and mine.

Good Morning Steppers! It’s 0558 on October 31st and I’m starting a new tradition: Six for Saturday. Here’s where I tell you the W’s… What, When, Who, Where, Why, and hoW I am staying current with the state of Digital Marketing for small businesses. But first… since it’s Hallowe’en after all… let me urge you […]

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Get Found on Google Locally: Front Page, Zero Ad Spend!

In today’s post, I’m going to give you nine clear steps to get your local business on the front page of Google multiple times when potential customers in your local area search for the products or services you offer. Can you imagine having an endless stream of new leads, customers and business… but without having […]

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My New Direction for Shoestring101

Greetings, Steppers! So today I have a tiny announcement: I’m changing Shoestring101’s overall look, feel, and message. Heh… okay, maybe that’s a BIG announcement. ūüėČ Thing is, for about a year now my message, medium and mission hasn’t really felt exactly right. It’s because of going back and forth between too many types of marketing […]

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Find Periscope Followers to Consume Your Marketing

  If there’s one saying I’m known for it’s this: Making money is a simple as having access to a thing of value, and a way to communicate with others that value that thing. -Kurt Frankenberg, Shoestring101 Periscope is my newest way to communicate. And though it’s not making money for me yet personally (shoot, […]

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Use Facebook Groups to Get Piles of New Customers For Your Local Business

before and after

If you’re looking for unique ways to use Facebook to generate new business, today you hit the right blog. I haven’t posted in SS101 for about four and a half months (and I’m SOOO SOoorryy!) but I think this post will be worth the wait. Actually, the subject of the post is why I’ve been […]

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5 Steps to YOUR Killer USP (Unique Selling Proposition)

unique-selling-proposition-grumpy-cat

In today’s post we look at the all-important USP:¬†Unique Selling Proposition. Also, how you can develop your¬†USP¬†to reach out telepathically into the minds of your customers and just like in Inception… and give ’em an idea that they think is¬†theirs. BTW, the idea you’re planting in your target’s minds is that they call YOU… instead […]

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Top Five Posts on SS101 to Start or Grow Your Business

ss101 Bootstrap

Hello, Steppers! Today’s post is all about… ME! Haha just kidding. It’s about you and wherever you are in your entrepreneurial journey. I’ve gathered together some of the most helpful material for entrereneurs,¬†yet¬†produced by yers truly. Not everything I write is pure gold. But every once in a while I get something write (er, RIGHT) […]

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Results of my Most Recent 30 Day, Thousand Dollar Challenge

If you were following Shoestring101 in January, you know that I did another 30 Day, Thousand Dollar Challenge. In case you’re tuning in late to this channel, I’ve been able to start a number of small businesses with no capital. Or less capital than you might take from the first hour of a garage sale¬†(hence […]

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How to Get What You Want

If you could be sure of success– if you knew that whatever you attempted to do would not fail– what would you try to accomplish in the next 30 days? Today’s post is about getting off your ass. 30 Days, Zero Capital to One Thousand Dollars Challenge I’m right in the middle of a 30 […]

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20 Days into the 30 Day, $1,000 Challenge

Fiverr Gigs Getting Traction... But What I'm DOING is Learning What People Want

Hello Steppers! Today’s post: an update on where I am in the latest 30 Day, $1,000 Challenge. Toward the end of 2014, I sent out a series of emails and a coupla blog posts saying that I would again take a ¬†Challenge to start a side business with NO CAPITAL… then¬†grow it into a side […]

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