Tiny Habits to Double Your Effectiveness

Today’s Daily Success Step is “Tiny Habits to Double Your Effectiveness.” Our behaviors are what determine our success. Yes, luck can play a part… so can the advantages and disadvantages imparted to you at birth. But in the end, it’s about actions that you take repeatedly that determine your outcome. Every behavior you do can […]

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Side Hustle to Full Time Income, Part THREE: Always Look for the Next Step

Taking your “side hustle” to that hallowed place where it replaces your full time income… is accomplished by a series of uncovering sources of new clients, while doing a great job serving your current clients. Business books talk about this in theory all the time. Actually doing it has a cumulative effect. Just stack the work […]

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Side Hustle to Full Time Income, Part TWO: 10X Your Business

Use Shoestring101 Techniques to 10X Your Business So, as ya might know, one of the businesses that I document here on Shoestring101 is a come-to-you window screen repair service. I started it as part of a 30 Day Challenge to go from 0 to $1,000 per month. $1,000+ profit (we took $1195) in the first […]

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Take Your Side Hustle to Full Time Income, Part 1

side hustle to full time income calculator

I got an email from one of my Subscribers: “I have a side income  and a full time job. I would love to just do my business, but can’t afford to ‘quit the day job’… yet. How do I take my side hustle to full time income?” This Subscriber has a small biz on the […]

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Free Local Listing for SEO? Take a “NAP”

local free listings for small business

In this crackerjack good, no-fluff read you’re going to find out how to spend just $5 and five minutes to get dozens of free local listings, pointing Google juice back to your local business and putting YOUR business on the map. Free Local Listing is Important to YOUR Bottom Line In this day and age […]

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Kick-Ass Low Cost Marketing for Small Business: the “Shotgun/LASER” Technique

Effective Low Cost Marketing: The Shotgun/Laser Principle

In the quest to drive costs down and profits up, low cost marketing for small business is a must. About thirty years ago I discovered a principle that worked  with (uh, obviously) OFF-line advertising.. which translates to even greater results with marketing your small biz online. I thought that you might appreciate knowing the dang […]

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Business Owners: This is the Next Thing You Should Do

copywriting with clarity clarence

In this blog post: a “dirty” secret about how to make more sales and profits in your small business, just by making a few tweaks to what you’re probably already doing. By the time you finish this quick, low-calorie blog post (take ya three minutes, yo)… …you’ll know I’m right. A few tweaks will make […]

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Shoestring Marketing Strategy for Non-Profits

Hello Steppers! Today I’m writing about using a Shoestring marketing strategy… for non-profits. Shoestring101 is known for helping folks start a business, or revitalize an existing one with new sales… but spending NO or LOW dough to get the results. But lean entrepreneurship isn’t just for business. These ideas aren’t just useful to make a […]

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Six For Saturday; How I’m Staying Current with Digital Marketing

Good Morning Steppers! It’s 0558 on October 31st and I’m starting a new tradition: Six for Saturday. Here’s where I tell you the W’s… What, When, Who, Where, Why, and hoW I am staying current with the state of Digital Marketing for small businesses. But first… since it’s Hallowe’en after all… let me urge you […]

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Get Found on Google Locally: Front Page, Zero Ad Spend!

In today’s post, I’m going to give you nine clear steps to get your local business on the front page of Google multiple times when potential customers in your local area search for the products or services you offer. Can you imagine having an endless stream of new leads, customers and business… but without having […]

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