Giving Away My Copy of “The Ultimate Guide to Local Business Marketing”

The strangest book recommendation I’ll ever make. I’m giving my copy away free:

So I just read a book called “The Ultimate Guide to Local Business Marketing”.

Ultimate Guide to Local Business Marketing

Is this really the ULTIMATE Guide to Local Business Marketing?

I give it one star out of five.

(WHOA, Kurt… how is that a recommendation?!?!)

Well, it’s not a bad book… it’s actually a well-written
and extremely useful guide.

<=== It’s just incorrectly TITLED.

Inside, you’ll read about pay-per-click with Facebook ads… pay-per-click Google ads… and just a touch about SEO for promoting a local biz.

Also, the 80/20 rule and how it applies to finding your exact market, and refining your message to that market.

Which is great, if the title had been, “The Ultimate Guide for Using Facebook PPC ads, Google PPC ads, and the 80/20 Rule to Promote Your Local Business”.

What was missing?

Well, for starters about everything that Shoestring101 teaches about marketing on Facebook and Google.

Strategies that have made me hundreds of thousands of dollars in my local businesses.

How about:

Of the above ideas have literally increased my bottom line by many, MANY thousands… seven are FREE and one costs $5 a day or less.

And not one is mentioned in the “Ultimate Guide to Local Business Marketing”. Hmmm…

Shoot.. know what ELSE is missing from this “Ultimate Guide”..? Anything at all that’s not FB or Google:

  • Direct Mail
  • Postcards
  • Flyers
  • Road Signs
  • Loyalty Programs
  • Email
  • SMS marketing
  • Word of mouth
  • Local free business listings
  • Door hangers
  • Craigslist
  • Classified ads
  • Print ads
  • Radio spots
  • TV
  • Internet radio
  • Youtube
  • Twitter

…and a host of other low-tech, hi-tech, and new tech ways to market your local business.

So it ISN’T the “ULTIMATE” Guide to Local Business Marketing, is it?

Nope.

Now, HOLD ON!

That said, this is actually an EXCELLENT book. Full of my highlights, notes and dog-ears.

 

So if you ARE interested in:

  1. Building a landing page
  2. Your USP (Unique Selling Proposition)
  3. The 80/20 Rule in Marketing
  4. Keyword Research
  5. Facebook PPC Ads
  6. Google PPC Ads

…then it is a pretty darn decent read.

So I’m giving away a copy to a randomly selected human from the group that comments below.

And giving away a One Day Business Plan Course to another.

So if you want a free copy of “The Ultimate Guide to Local Business Marketing”,

or if you want free ticket to the course that teaches a boatload of profitable strategies that are missing in that book 😉

…put your salient thoughts and questions in the comments below!

Keep Stepping,

Kurt

Comments

  1. Great job Kurt!

    It sounds like there’s definitely a little
    room left for your follow up books!LOL!

    Especially the one entitled, “18 Proven Marketing Strategies You Definitely Won’t Find In The Ultimate Guide To Local Business
    Marketing!” LOL!

    I love it when a true guerrilla style marketing master shows
    us how it’s really done!

    Because your excellent post, clearly demonstrates, the marketing
    surface has barely been scratched!LOL!
    Mark recently posted…How To Consult With A Real Expert For Literally Pennies On The Dollar!My Profile

  2. Wow Kurt!

    It sounds like there’s definitely a little
    room left for your follow up books!LOL!

    Especially the one entitled, “18 Proven Marketing Strategies You Definitely Won’t Find In The Ultimate Guide To Local Business
    Marketing!” LOL!

    I love it when a true guerrilla style marketing master shows
    us how it’s really done!

    Because your excellent post, clearly demonstrates, the marketing
    surface has barely been scratched!LOL! Great job as usual bud!
    Mark recently posted…How To Consult With A Real Expert For Literally Pennies On The Dollar!My Profile

    • Kurt Frankenberg
      Twitter:
      says:

      Mark, you silver-tongued devil!

      Thanks for the props, dawg. I think you set the bar quite a bit higher than I expected, better step up the game to earn the title “marketing MASTER’.

      See you in the next post.

      KS,
      K
      Kurt Frankenberg recently posted…Don’t Give Out Business CardsMy Profile

  3. DKendra
    Twitter:
    says:

    Personally, I love a book that’s dog-earred. It means that it didn’t gather dust, and wasn’t shoved into some abandoned corner of a bookshelf. When I look at my collection of ideas, I note the pristine and the well-loved. Even among reference books, I own some I’ve used once, and others with tea stains on the pages.

    Highlights mean the person (in this case, you) knows a book is to be USED. It isn’t an object of worship, it’s the vessel that holds the ideas to ruminate over. Memories being what they are (mine, at least), highlights remind us what we thought worthy to revisit.

    Margin notes? Ah, margin notes! Marks of ink or pencil showing the thought process on how to use the info gained, or as a civil disagreement about what’s written, or any of a host of reasons for making notes (or even thumbnail sketches).

    LOL Yes, the above sounds rapturous. But, we’re talking thoughts formed into ideas, then words, then books. Even though an e-reader is convenient, it will never fully take the place of a hand-held, good-paper-smell, or weight of a book.

    • Kurt Frankenberg
      Twitter:
      says:

      YES.

      A thousand times yes, DK!

      That said, I’m starting to doubt my resolve about sending out this book dog-eared. I MAY yet buy a second copy to honor the Reader that receives the book, but keep all the interaction close to the vest. We’ll see.
      Thanks for checkin in!

      Keep Stepping,
      Kurt
      Kurt Frankenberg recently posted…Giving Away My Copy of My Profile

    • Kurt Frankenberg
      Twitter:
      says:

      Kendra,

      WELL said. Although I have ereaders and Kindle books by the (virtual) bucketload, it’s the “real McCoy” books over the years that occupy the center of my heart. Sadly I’ve already shipped the book out, but watch this space: I may be passing on another edition soon 🙂

      KS,
      K
      Kurt Frankenberg recently posted…Don’t Give Out Business CardsMy Profile

  4. It’s interesting how things aren’t always accurately labelled huh? But still have insight and ideas!!

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