Archives for October 2015

Six For Saturday; How I’m Staying Current with Digital Marketing

Good Morning Steppers! It’s 0558 on October 31st and I’m starting a new tradition: Six for Saturday. Here’s where I tell you the W’s… What, When, Who, Where, Why, and hoW I am staying current with the state of Digital Marketing for small businesses. But first… since it’s Hallowe’en after all… let me urge you […]

Get Found on Google Locally: Front Page, Zero Ad Spend!

In today’s post, I’m going to give you nine clear steps to get your local business on the front page of Google multiple times when potential customers in your local area search for the products or services you offer. Can you imagine having an endless stream of new leads, customers and business… but without having […]

My New Direction for Shoestring101

Greetings, Steppers! So today I have a tiny announcement: I’m changing Shoestring101’s overall look, feel, and message. Heh… okay, maybe that’s a BIG announcement. 😉 Thing is, for about a year now my message, medium and mission hasn’t really felt exactly right. It’s because of going back and forth between too many types of marketing […]