Birds of a Feather Flock Together

So, when I was first learning about marketing so I could get paid waaaaay more per hour than most 19 year old kids… One of the big buzzwords was “demographics”. Demographics is a way of saying, “birds of a feather flock together”. Shoestring Step TWO is Find Out The W’s and it means Who Wants your […]

How to Do “Top Secret Ninja Marketing”…

Hello again, Steppers! TODAY, a “top secret ninja marketing technique” I learned along the way as I was building a window cleaning company. Let me set the stage a little bit. As you are building a business, you’ll find that the Shoestring101 Steps will take you a long way… at first. Then, somewhere along the […]