The Most Important Asset in ANY Business: Not What You Might Think

Ever hear the saying,

“Take away a millionaire’s fortune, and in two years he’ll have it all back”?

That saying used to really bother me.

Not because I suspected it wasn’t true… we’ve all heard stories of men and women that have experienced loss and then came back stronger than ever.

What bothered me was that I just couldn’t fathom the reason WHY they’d be able to return to great wealth so quickly.

Most self-help gurus say the key is a “positive mental attitude”.

Which made me wonder what was wrong with MY attitude 

How’s it possible that a person that loses everything,

…gets it all back and more? In half the time or less?

Self-help books are only part right. “Positive mental attitude” is too pat of an answer.

Sure, attitude is a factor. But NOT the most important factor.

This just in: What makes a person is rich is the number and quality of their relationships.

Now, of course you value your family relationships above money.

All the money in the world can’t replace your Mom, your Dad, your spouse, your child. Never ever.

But I’m saying that even in business, the most important asset you can have of the depth and width of your relationships.

The Hidden Asset: What You are REALLY Building as a Business Owner

Say you spend 20 years building a successful widget factory.

One day, the factory burns to the ground.

In a moment, “everything you have” is lost.

Or is it?

Yes, you lost something, but you haven’t lost “everything”.

I’d even argue that you haven’t really lost much at all if you’ve been wise.

Say your factory, your inventory and equipment burns to the ground… you’ve actually lost the LEAST important stuff.

If you were honorable in your widget-making business, you’d still have everything you REALLY need!

Vendors that supply the raw materials for your widgets, folks that sell widget-making equipment…

…would still know, like and trust you.

They’d miss their star customer, that buys in bulk and pays on time.

What about your employees, skilled in widget-making because your training.

They would demand back their fair, genuine, generous employer.

The landlord would miss you too. He’d love to have you back because you keep your word and pay on time.

He has lots of properties, but good tenants are hard to come by.

Your customers would miss you, your widgets, and the way you delivered them with a smile.

The business community as a whole would want ou back. Your widget factory brought in traffic to other, neighboring businesses.

You treated competitors fairly and even lent them a hand sometimes. You looked after the interests of others and that will come back to you.

The “Material” Stuff was Really… Immaterial

See, you didn’t spend 20 years “building a widget factory”.

You spent 20 years building mutually profitable relationships.

Rebuilding the factory will be EASY, because of your REAL assets: your relationships. born in the crucible of service to others over a long period,

Should you decide to weather the storm and start again “from scratch”… you’ll have plenty of help.

You could come back stronger than ever.

Your relationships are the true seat of wealth.

Choose a good reputation over great riches; being held in high esteem is better than silver or gold. -Proverbs 22:1, NLT

So as you go to work today IN your business, remember to take a moment to work ON the most important part of your business – your relationships.

Take a moment to say a prayer. Invest in your relationship with GOD.

Say affirmations: strengthen your relationship with yourSELF.

And remember that “taking care of business” really means taking care of people.

Reach out and THANK your
employees, 
customers, 
vendors.

Everyone that your business touches.

These relationships are your business’ lifeblood.

And don’t neglect your spouse, your children, your parents..!

They are the reason you do this in the first place.

Take a moment right now for a little expression of thanks. You never know how rich the dividends will be.

Hope you’ve enjoyed this little rant. 

Keep Stepping,

Kurt

Comments

  1. Now this is some awesome and extremely practical,
    and contrarian marketing advice Kurt!

    And it definitely has many suitable and customizeable applications!

    And I also really like your extremely low cost marketing
    arrangement with the local pizza shop.

    It’s a great low cost marketing strategy, which can easily be
    adapted, to practically any situation.

    Thanks for always sparking my creative marketing juices!I’m definitely gonna start linking to and referencing your real
    world marketing know how more often bud!
    Mark recently posted…Who Else Wants To Know How Savvy Entrepreneurs Turn A Little Into A Lot!My Profile

    • Kurt Frankenberg
      Twitter:
      says:

      Thank you Mark! It shows you’ve been poking around here a bit. I didn’t publish that “pizza shop” guerilla marketing piece recently, that was maybe a few years ago! But is was famously profitable. Maybe link it for your audience 😉

      KS,
      K
      Kurt Frankenberg recently posted…Don’t Give Out Business CardsMy Profile

  2. Now this is some awesome and extremely practical,
    and contrarian marketing advice Kurt!

    And it definitely has many suitable and customizeable applications!

    And I also really like your extremely low cost marketing
    arrangement with the local pizza shop. Totally cool
    and true guerrilla marketing style 101
    tactics at work!LOL!

    Thanks for always sparking my creative marketing juices!I’m definitely gonna start linking to and referencing your real
    world marketing know how more often bud! Continued success in
    2018 and beyond!
    Mark recently posted…Who Else Wants To Know How Savvy Entrepreneurs Turn A Little Into A Lot!My Profile

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