As we all know, Shoestring Step TWO: Find Out Some W’s is all about connecting to people. Some of those “W’s” include: Who Wants What; Why they Want it, Where they can be found, and hoW… We… may help them get it. Other (more boring 😉 ) folks refer to this Shoestring Step as, “market research”. Learning the […]
Archives for May 2013
4:10 pm by 5 Comments
How to Make Yourself a Marketing Einstein
Word Count: ’bout 900 with lots of pictures Time to read: ’bout three well-invested minutes The Skinny: My new digest for all things marketing. Scroll down to skip the intro and get the goods from Neil Patel, Ana Hoffman, and Nicholas Tart. Anytime someone wants their message to have a little more credibility, it seems […]
12:58 pm by 5 Comments
The Ultimate Guide to Creating Ultimate Guides: Kristi Hines
When you flit about the blogosphere in search of genius in this space (marketing, both on- and off-line), sometimes said genius jumps up and B-slaps you. I just gotta share my most recent sting across the cheek. You’re gonna love her, I promise: The Ultimate Guide to Creating Ultimate Guides One of the best ways […]
7:31 pm by 16 Comments
19 Ways to Create Value out of NOTHING
This post is about 19 Ways to Create Value Out of NOTHING… plus HOW and WHY you and I can do it. Most people think they have a money problem, when in fact what they have is a creating value problem. You can’t “make” money… the Federal Reserve and the Mints do that. Value, on the other hand, […]
