Kick-Ass Low Cost Marketing for Small Business: the “Shotgun/LASER” Technique

In the quest to drive costs down and profits up, low cost marketing for small business is a must. About thirty years ago I discovered a principle that worked ¬†with (uh, obviously) OFF-line advertising.. which translates to even greater results with marketing your small biz online. I thought that you might appreciate knowing the dang […]

Get PAID per Lead: Reversing the Traditional Internet Marketing Model

Today’s post is for: Intermediate to Advanced Marketers, but only the ones that want to get PAID per lead instead of the other way around. Ahem… that’s YOU ūüôā How to Get Paid Per Lead Instead of PayING for Leads With a blog named Shoestring101, you can believe I like to deliver my readers cheap […]

Walk The Shoestring Steps With Me This Week: Learn To CREATE Value

Today’s Post covers Step THREE: Learn to CREATE Value Words: Hmm, ’bout 1200. Lotsa pictures. Take ya five minutes. Contents: AMAZING! Plus, gluten-free. SO, Steppers. Sorry to have an interruption in posts plus “radio silence” ¬†over the last week or so. I had an opportunity to go visit my Dad in a foreign nation known […]

How I’m Promoting the “ISH” Outta My Blog… FREE!

Hello Steppers! In today’s friggin’ AWE-INSPIRING, 1,000 word, four flippin’ sweet minutes to read post: My new virtual BEST FRIEND (yes virtual… never even shook her hand ūüėČ ); My BLATANTLY COPYING everything she says to do in her landmark post; The beginning of my four-week experiment to see if I indeed double my traffic. […]

HOW do your Comments Create Value?

Content marketing really isn’t all that new. But using it to promote one’s business has become A LOT easier with the advent of social media. The key is making your message helpful, useful, or inspiring… and especially SHAREABLE. Case in point: A few days ago I put out a tweet that illustrated a simple, but […]

Effective Marketing on a Shoestring Budget: Part THREE

In this BRILLIANT post ūüėČ on Effective Marketing on a Shoestring Budget, Part THREE: 1) The Three Most Important Words in marketing; 2) The Master Key to Creating Value; 3) An advanced “local marketing” example of the Shotgun/Laser Principle I revealed in Effective Marketing on a Shoestring Budget, Part ONE. Marketers Are Paying Attention to […]

Effective Marketing on a Shoestring Budget Part TWO

When I first started to learn about marketing, I was introduced to ‘demographics’. Demographics is the study of people’s age, location, size of their family, income, ethnic background, etc. In other words, it’s a very basic attempt at grouping people so that you can determine how and where to market to them. I don’t think […]

Top 10 Ways to Generate Quick Cash in an Existing Business

Okay Steppers, you asked for it, you got it. “How¬†can I¬†generate short term cash in an existing business?” Actually, this is the easiest thing to do– make money in a short period of time– because in an existing business, you already have the most valuable asset a business owner can have…a¬†list¬†of existing customers! These folks […]

The Ultimate Guide to Creating Ultimate Guides: Kristi Hines

When you flit about the blogosphere in search of genius in this space (marketing, both on- and off-line), sometimes said genius jumps up and B-slaps you. I just gotta share my most recent sting across the cheek. You’re gonna love her, I promise: The Ultimate Guide to Creating Ultimate Guides One of the best ways […]

19 Ways to Create Value out of NOTHING

This post is about 19 Ways to ¬†Create Value Out of NOTHING… plus HOW and WHY you and I can do it. Most people think they have a¬†money problem, when in fact what they have is a creating¬†value problem. You can’t “make”¬†money… the Federal Reserve and the Mints do that. Value, on the other hand, […]