Archives for 2014

Help Shoestring101 Choose the Next 30 Day, $1,000 Challenge!

Greetings, Steppers! Today’s exciting post is about YOU… picking out the next 30 Day, $1,000 Challenge for yours truly. The idea of the 30/1000 challenge is to start with less capital than you might take out of the first hour of a garage sale… and with part-time effort make it into $1,000 in 30 days or […]

Business Automation: Use Checklists and Procedures to Replace Yourself

Hello, Steppers! Today: How to effectively replace yourself (read: have more free time to work ON your business instead of IN your business)… and a chance for YOU to win $101 in the next 30 day, $1,000 challenge. First off, a quick apology: in my last post here “The Most Awesome Paradox… Doing LESS Can Accomplish […]

The Most AWESOME Paradox… Doing Less Can Accomplish MORE

Howdy Steppers! A paradox of work, time, and money is that by working too much, you often actually profit less. In today’s post: how to make more money by working less (whew!), and working on the right things. The MAGIC of Shoestring Step Five: Now WRITE Everything DOWN All I have to say to Tim Ferris is, “Four-Hour Workweek? […]

How to Validate Your Business Idea on Craiglist

Making money on Craigslist. Yes it does take hustle, but as I tell folks here on my blog, it ONLY takes two other things to be in business: 1) access to a thing (or thingS) of value and 2) a way to communicate to people that value that thing. And Craigslist can provide you with […]

Validate Your Business Idea With the 3 Most Overlooked Social Media Sites

Dear Reader: Be careful, because two and a half minutes into reading this post… you’re going to have a REVOLUTIONARY change in the way you think about social media; what “social media” really is, why it works… and most importantly! How YOU should use the 3 social media networks (that NOBODY thinks of as social […]

Get PAID per Lead: Reversing the Traditional Marketing Model

Today’s post is for: Intermediate to Advanced Marketers, but only the ones that want to get PAID per lead instead of the other way around. Ahem… that’s YOU 🙂 How to Get Paid Per Lead Instead of PayING for Leads With a blog named Shoestring101, you can believe I like to deliver my readers cheap […]

Inside the $2 Startup: Making a Real Business on a Shoestring In Two Hours

Hello, Steppers! IN today’s post I interview Dinesh Agarwal, the “Head Dude” and founder at Flippiness.com. Flippiness is dedicated to helping people make thousands of dollars every month in their spare time by “flipping”;  buying and selling used books. Dinesh started Flippiness with a whopping, TWO dollar investment (gulp! that’s a LOT 😉 ) and […]

How to Game Starbucks for Free Drinks and Other Stuff

Hello, Steppers! In today’s grande-nonfat-sugar-free-vanilla-triple-shot post, we depart from the regular talk about marketing your business with low dough… today it’s about How to Get FREE DRINKS (and Other Stuff) from Starbucks. Stick with me, toward the end I’ll show how I effectively got an Iced Venti (20 oz) Caramel Macchiato, a blueberry scone, PLUS a […]

7 Ways to Hack Local Search SEO for a Free Front Page Listing

How I Got Listed Seven Times on the Front Page of Google If you’re a small biz owner interested in using guerrilla tactics to beat out your competitors while not spending a DIME, you landed on the right page. Today I show you seven ways to hack local search results on Google with zero cost. […]

Why Should I Advertise When Word of Mouth is Working So Well?

Words: ’bout 1500 AWESOME ones, yo. Take ya six minutes. What They’re About: Why it’s important to have an ongoing marketing campaign in place, even when it doesn’t seem necessary. Also, how to keep costs for this campaign really, REALLY low. SMALL BIZ MARKETING DEATH MATCH: Word-of-Mouth vs. Paid Advertising I recently had a conversation […]