Hello Steppers! In today’s friggin’ AWE-INSPIRING, 1,000 word, four flippin’ sweet minutes to read post: My new virtual BEST FRIEND (yes virtual… never even shook her hand 😉 ); My BLATANTLY COPYING everything she says to do in her landmark post; The beginning of my four-week experiment to see if I indeed double my traffic. […]
Archives for August 2013
4:35 pm by 33 Comments
HOW do your Comments Create Value?
Content marketing really isn’t all that new. But using it to promote one’s business has become A LOT easier with the advent of social media. The key is making your message helpful, useful, or inspiring… and especially SHAREABLE. Case in point: A few days ago I put out a tweet that illustrated a simple, but […]
4:17 am by 16 Comments
Effective Marketing on a Shoestring Budget: Part THREE
In this BRILLIANT post 😉 on Effective Marketing on a Shoestring Budget, Part THREE: 1) The Three Most Important Words in marketing; 2) The Master Key to Creating Value; 3) An advanced “local marketing” example of the Shotgun/Laser Principle I revealed in Effective Marketing on a Shoestring Budget, Part ONE. Marketers Are Paying Attention to […]
1:49 pm by 14 Comments
Effective Marketing on a Shoestring Budget Part TWO
When I first started to learn about marketing, I was introduced to ‘demographics’. Demographics is the study of people’s age, location, size of their family, income, ethnic background, etc. In other words, it’s a very basic attempt at grouping people so that you can determine how and where to market to them. I don’t think […]
4:28 pm by 22 Comments
Effective Marketing on a Shoestring Budget: Part ONE
A lot of the marketing principles that I teach in my books and on this blog were learned PRE-internet. That’s not to say these principles aren’t up-to-date. They’re principles, not techniques… and therefore don’t have a shelf life. I’m interested… as I’m sure YOU are… in social media, SEO, tweeting about like a twit and […]
1:26 pm by 31 Comments
How Easy Is It to Start a Small Business?
In today’s reallly quick, four-minutes-to-read post: A great point about how we overcomplicate business startups by going about it bass-ackwards; How to do it right instead; A feature of some of my very favorite “Bros”; Not one, but THREE ways to test a market BEFORE wasting a buttload of cash developing a product no one wants. Ready? […]
