Hello Steppers! In today’s friggin’ AWE-INSPIRING, 1,000 word, four flippin’ sweet minutes to read post: My new virtual BEST FRIEND (yes virtual… never even shook her hand 😉 ); My BLATANTLY COPYING everything she says to do in her landmark post; The beginning of my four-week experiment to see if I indeed double my traffic. […]
Archives for 2013
4:35 pm by 33 Comments
HOW do your Comments Create Value?
Content marketing really isn’t all that new. But using it to promote one’s business has become A LOT easier with the advent of social media. The key is making your message helpful, useful, or inspiring… and especially SHAREABLE. Case in point: A few days ago I put out a tweet that illustrated a simple, but […]
4:17 am by 16 Comments
Effective Marketing on a Shoestring Budget: Part THREE
In this BRILLIANT post 😉 on Effective Marketing on a Shoestring Budget, Part THREE: 1) The Three Most Important Words in marketing; 2) The Master Key to Creating Value; 3) An advanced “local marketing” example of the Shotgun/Laser Principle I revealed in Effective Marketing on a Shoestring Budget, Part ONE. Marketers Are Paying Attention to […]
1:49 pm by 14 Comments
Effective Marketing on a Shoestring Budget Part TWO
When I first started to learn about marketing, I was introduced to ‘demographics’. Demographics is the study of people’s age, location, size of their family, income, ethnic background, etc. In other words, it’s a very basic attempt at grouping people so that you can determine how and where to market to them. I don’t think […]
4:28 pm by 22 Comments
Effective Marketing on a Shoestring Budget: Part ONE
A lot of the marketing principles that I teach in my books and on this blog were learned PRE-internet. That’s not to say these principles aren’t up-to-date. They’re principles, not techniques… and therefore don’t have a shelf life. I’m interested… as I’m sure YOU are… in social media, SEO, tweeting about like a twit and […]
1:26 pm by 31 Comments
How Easy Is It to Start a Small Business?
In today’s reallly quick, four-minutes-to-read post: A great point about how we overcomplicate business startups by going about it bass-ackwards; How to do it right instead; A feature of some of my very favorite “Bros”; Not one, but THREE ways to test a market BEFORE wasting a buttload of cash developing a product no one wants. Ready? […]
6:27 pm by Leave a Comment
Local Marketing Secrets From My New Book, “Get Paid TODAY…”
Heya, Steppers! I’ve been wondering how I can provide the best tidbits of small business marketing wisdom to you, my readers. At first I thought that this blog was going to be about how easy it is to start a “Bizness”… a small business that’s based around your hobbies and interests… by using all the […]
8:24 pm by 1 Comment
Get Paid TODAY: What Most People Don’t Know About Starting a Service Business
In today’s post, I’m including the inaugural chapter to my new book, Get Paid TODAY: What Most People Don’t Know About Starting a Service Business. The easiest type of “Bizness” to start is a service business; it usually takes a minimal investment, has almost nonexistent overhead, and (if done correctly), delivers immediate profits. Note that I […]
3:26 pm by 5 Comments
3 Steps to Validate Your Bizness Idea for FREE — Almost
Topic: Incredibly Cheap and Simple Market Testing Length: 1500 priceless words Investment: About 6 jaw-dropping minutes (Drill Sergeant Voice) AWRIGHT, Steppers! And… HALT! I assume that yer reading this post based on its fabulous title. Stop right this very second and be advised! …I blatantly STOLE the title from www.startupbros.com. HERE is THEIR blog post: http://bit.ly/12zDAKB (Back to […]
9:07 pm by 40 Comments
Another Case Study: Five Steps to Five Figures
Howdy, Steppers! SO I told you I’d clue you in next time a Bizness I’m running or coaching went to the Five Figures Per Month mark. This is to build in a little credibility for my soon-to-be-opened Shoestring Mentoring Program. Five Steps to Five Figures per Month, eh? On a Shoestring… meaning that you start […]
